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Lady Gaga Marry The Night

A Pitch by Conal and Amber


Who is Lady Gaga?
Gagas first hit was just
dance
She scored 8 No. 1s,
and 24 top 10s
worldwide with the
song
She has had 4 studio albums
And 20 solo singles
She has even been named as
Times 2
nd
most influential
person in the last decade
What is she known for?
Some of Gagas most known elements:
Crazy outfits
Repetative songs
Gay rights activism
Themes of sex, violence and power
Encompassing of post feminism
Whether it is physical violence
or sexual exploitation, these
videos offer vivid depictions of
male power over women's
bodies
-Curtis A. Fogel
and Andrea Quinlan.
Our Idea
Gagas 2011 single Marry The Night
Our current idea encompasses Performance
and Narrative
Following a bride who has been abandoned
Interspersed with Performance shots of gaga in a
studio
Incorporate video in video by having some of
Gagas performance playing on a screen in a bar
Conventions
Narrative & Perfomance
Flimic style videos
Video in video
Cutting to the beat
Slo-mo
Product placement
Objectification
Intertextuality
Intertextual ideas
Presenting Gaga as something of a femme
fatale


Presenting the dancing in the studio like Geri
Halliwells Its Raining Men/Flashdances
audition scene
Technical details
Target audience:
Core of women and men between 15-30
Appeal to people outside of this
Pink Pound
Resource requirements
2 Main Characters
Around 6 locations
Costumes
Costume ideas
Bridal dress, which we have used previously
and have easy access to
Military outfit
Leggings
Wigs

Budgeting
Current cost for the equipment were looking
at is between 48-65
Raising the money to make these purchases
could prove difficult
We want to be looking at spending a max of
75