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DO NOT DISTRIBUTE
Q&A
EMPLOYEES



1. Q: What happened today?
A: Sun Media announced the closing of a transaction whereby Postmedia will acquire its English
properties for $316 million.

2. Q: What is being sold?
A: All of Sun Medias properties in English Canada as well as the digital English-language operations
of Canoe and Autonet, as well as the Islington printing facility, QMI Agency in Toronto, and part
of the QNSO operations.

3. Q: Is Sun News Network part of the transaction? If not how will they operate since a great deal of
their content comes from Sun Media?
A: No, Sun News is not part of the deal. This will be part of the operational discussions within the
Sun News needs will be assessed and the necessary recommendations will be made.

4. Q: Are there any Sun Media operations in English Canada that are not part of the deal going
forward?
A: Sun News Network is not part of the transaction.

5. Q: Is Dealer solution part of this transaction?
A: Yes.

6. Q: Are the properties sold immediately transferred to Postmedia?
A: No, Sun Media will continue to operate these businesses pending the Competition Bureau's
approval.

7. Q: Who is the owner during the review by the Competition Bureau?
A: QMI remains the owner during the review.

8. Q: What will happen to the newspapers sold to Postmedia?
A: We cannot answer this. This will need to be clarified by Postmedia following the completion of
the transaction.




If you are asked questions for which you have not received an official response, remember:
Do not speculate if you do not know the answer. Just say you do not know.
Do not comment on specific individuals.
Be reassuring and show optimism by stating that it is a good deal for all parties.
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9. Q: Why werent we informed during the discussions which led to the sale?
A: The formal signing of the sales agreement between Sun Media and Postmedia is the first
opportunity to inform you of what is happening because all discussions needed to be kept
confidential.

10. Q: Does the sale affect Qubec?
A: No, Postmedia is acquiring the newspapers in English Canada only.

11. Q: Will there be other upcoming sales?
A: All companies regularly review their business operations to ensure it is in line with the business
strategy. QMI is no different.

12. Q: What will happen to the financial center?
A: The financial center will be transferred to Postmedia once we obtain the approval of the
Competition Bureau.

13. Q: What will happen to the hubs?
A: The hubs will be transferred to Postmedia once we obtain the approval of the Competition
Bureau.

14. Q: Will there be any impacts on Imprimerie Mirabel?
A: Impacts, if any, will be discussed with the teams involved.

15. Q: How does the sale impact QMI Agency?
A: QMI Agency outside Quebec, will be transferred to Postmedia once we obtain the approval of
the Competition Bureau.

16. Q: How will the Agency be able to operate in English Canada if it can no longer rely on Quebecs
resources, or correspondingly Quebec without the English counterpart?
A: This will be part of the operational discussions within the Agency needs will be assessed and
the necessary recommendations will be made.

17. Q: Is there an impact on QNSO Montreal?
A: Yes, they will cease representing the English properties upon the transfer to Postmedia.

18. Q: What is the impact on QNSO Toronto?
A: Some activities of QNSO Toronto connected to magazine and broadcast, as well as Sun News,
will remain with Quebecor Media. Others will be transferred to Postmedia. Those impacted by
this transaction will be met by management over time. Meanwhile there will be no changes
until the approval of the Competition Bureau - it remains business as usual.

19. Q: Does that mean that employees will lose their jobs?
A: Employees, once the Competition Bureau has approved the transaction, will either be
transferred or remain with QMI (part of QNSO).

20. Q: What is the impact on shared services (Corporate IT, etc.)?
A: Employees, once the Competition Bureau has approved the transaction, will either be
transferred or remain with QMI/Sun Media Quebec.
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21. Q: Is [employee name] among those who are being transferred to Postmedia?
A: We are not prepared to discuss particular individuals.

22. Q: If there are departures, can I volunteer for severance package?
A: There are no restructuring plans in place that relate to this announcement.

23. Q: I would like to know if there is an impact on my job.
A: Employees, once the Competition Bureau has approved the transaction, will either be
transferred or remain with QMI (part of QNSO).

24. Q: Will benefits and wages be subject to change?
A: There are no changes related to your benefits and wages as a result of this announcement. Once
the transaction has been approved and finalized, these questions will need to be answered by
Postmedia.

25. Q: What exactly is happening with the pension plan?
A: Pension plans vary from one group to another: unionized employees and non-unionized
employees, defined benefit plans, defined contribution plan and RRSP. Further information will
be forthcoming relating to the disposition of the pension plans. However all pension plans are
governed by provincial regulations and therefore are protected under the law.

26. Q: What assurance do I have that my compensation level will be protected?
A: There are no changes in your benefits or wages related to this announcement. For the period
post-transaction, these questions will need to be answered by Postmedia.

27. Q: How long will it take for the Competition Bureau to make a decision?
A: It is difficult for us to accurately answer, but we think it may take a number of months.

28. Q: Is it possible to have a decision by the Competition Bureau before the end of the year?
A: We do not foresee this possibility.

29. Q: What are the chances that this transaction will be approved by the Competition Bureau?
A: We do not have an answer to this question. The type of information you are looking for is not
information that is shared with us.

30. Q: Are there any specific conditions built into the transaction that, if not approved by
the Competition Bureau, would jeopardize the transaction?
A: We are not aware of information in this regard.

31. Q: What will happen once the Competition Bureau makes their decision?
A: If the Competition Bureau approves the transaction, the transfer of the assets should occur
within a short period of time thereafter.

32. Q: Who is in charge during the time leading up to the decision by the Competition Bureau?
A: Julie Tremblay remains President & CEO until the completion of the transaction.


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33. Q: When will we have the opportunity to meet with the new owner of our company?
A: This will only occur once the Competition Bureau has approved the transaction. In the
meantime, it is business as usual, which means we remain competitors and are not to share any
confidential information between the two companies.

34. Q: In markets where we potentially have two newspapers, will the new owners continue to
operate both of them?
A: This is a question that cannot be answered by Sun Media.

35. Q: Could there potentially be further restructuring during the period the Competition Bureau is
reviewing the deal?
A: We are operating business as usual.

36. Q: Will Postmedia close or sell off any of Sun Medias properties?
A: We are not aware of information in this regard - this question would need to be addressed post
transaction to Postmedia.

37. Q: During the review period with the Competition Bureau, will the potential new owner have the
ability to make changes or decisions regarding the business?
A: No.

38. Q: With Islington and Mirabel under the same umbrella, what will happen to the commercial
work being produced at Islington, especially for those customers who are having work
produced in both areas?
A: Customers will continue to be able to have their material printed in both facilities.

39. Q: What will happen if the Competition Bureau does not approve the transaction?
A: Sun Media will continue to be owned by Quebecor Media Inc. and continue its operations as it
has in the past. We have every intention of pursuing the success of the company and to remain
the leader in the industry.

40. Q: Is the decision on the sale of newspapers and indication that Quebecor Media will stop
investing in newspapers and in information?
A: No, despite the announcement of the transaction, Sun Media will remain an important player in
the world of information in Quebec with its properties Journal de Montreal, Journal de Qubec,
24 Hours and QMI Agency.

41. Q: Why is Quebec excluded from the sale?
A: This is a strategic decision made by senior management of Quebecor Media and its board of
directors. The rationale behind this transaction is not shared with us and remains confidential.

42. Q: After the meeting, is this a matter we can write or tweet about?
A: We have confidence that you will use your judgment and that you will treat this news with
professionalism as you would for any other news.

43. Q: Does this mean employees will be moving to other locations?
A: There will be no moves during the period before regulatory approval. For the period post-
transaction, these questions will need to be answered by Postmedia.