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Direct selling market to cross $1b in 3 years

Special Correspondent
Huge potential to market. The growth of the
generate sector also augurs well for the
NEW DELHI: Indian direct sell- employment overall growth of the
ing market will cross $1-bil- economy.”
lion mark (over Rs.4,600 Market has shown Conceding that the prices
crore) in the next three years, strong acceptance of products sold through di-
thanks to the fast-growing In- of products rect selling mode are relative-
dian middle-class, increasing ly high, she said it was mainly
consumption of FMCG (fast due to the quality of the prod-
moving consumer goods) recently in India to meet se- uct. “Indian market has
products and its availability nior government officials to shown strong acceptance of
in mini-metros and towns. press for proper legislation products from direct selling
“Direct selling in India is and regulatory mechanism to companies as people are
growing annually at 17 per promote direct selling and to more quality conscious now.
cent for the past few years rein in fly-by-night-oper- If the products are good, peo-
which means that the total ators. Underlining the need ple are ready to pay. With
market would be more than for legislation and mecha- leading global companies
$1-billion by 2012-13 from the nism to regulate the sector, bringing in their products in
current level of about $600 Ms. Gabilaia said: “Direct India through direct selling
million (over Rs.2,760 A range of products on display. — FILE PHOTO selling provides opportunity mode, it is the consumers
crore),” World Federation of to several people to start their who are gaining from it,” she
Direct Selling Associations generate employment. “Cur- and it would increase mani- own businesses and exercise asserted. Over the last dec-
Executive Director Tamuna rently the sector provides fold in the coming years keep- their entrepreneurial skills. ade, direct selling companies
Gabilaia told The Hindu. employment opportunity to ing in mind the consistent Employment creation is one have expanded their presence
Ms. Gabilaia said direct around 18-lakh people, of growth of the industry in In- of the main factors behind the by introducing new catego-
selling had huge potential to which 12-lakh are women… dia,” she pointed out. She was growth of the direct selling ries.