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million times a day, someone somewhere chooses a Unilever product. brands spanning 14 categories.
nearly €1 billion every year in cuttingedge research and development.
History of Unilever
the 1890s, William Hesketh Lever, founded Lever Bros. on its name changed from Lever Brothers to Unilever
1948, it was established in Pakistan, in a small town of Rahim Yar Khan. of their business enables their brands to be the pulse and heartbeat of the 164 million people in Pakistan
It operates through 4 regional offices. 4 wholly owned and 6 third party manufacturing sites across Pakistan the company contributes a significant proportion of the country's taxes employs a large number of local managers and workers.
mission is to add vitality to life
meet everyday needs for nutrition, hygiene, and personal cares with brands that help people feel good, look good and get more out of life
a positive difference to the lives of low income consumers Create new opportunities for growth Improve the overall quality of life in Pakistan, by promoting education, nutrition, health and hygiene.
Purpose & principles
corporate purpose states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."
Environment & society
commitment to communities and the environment is integral to the way we do business
Science & technology
enables us to meet people's needs and aspirations in ways that engage and appeal
Nutrition, hygiene & personal care
constantly striving to create more foods that make a positive contribution to health
divide our product range in four categories which are as follows:
– – – –
Healthy living Cooking & eating Around the house Beauty & style
Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. % natural, Specially plucked from the best tea gardens of Kenya and blended to perfection.
Good for health conscious people. Fulfills requirement of nicotine. Various packages and flavors. It comes in a protective packaging with consistent quality. It is a multinational brand with quality standards kept same for all countries. Increase calories burnt every day. Strengthen immune system.
Did you know that globally
1649 cups of Lipton Tea are enjoyed every second. 8245 cups of Lipton Tea are enjoyed every time you blink. 1252 cups of Lipton Tea are drunk every time your heart beats. 52 billion cups of Lipton Tea are drunk each year. 45.75 billion Tea Bags are produced by Lipton Tea each year.
Painting the world Yellow
the world yellow with a marketing campaign that represents all that Lipton stands for — brightness, vitality and fun with natural goodness.
The company has positioned its product in the mind of the consumers as:
– – – – – –
Healthy caring Adventurous Alert Active Young vibrant
is available in all convenience, independent, departmental discount stores and super markets.
quarter in Karachi It has 650 distribution channels all over Pakistan 3 manufacturing units in Karachi, Khaniwal & Rahim yar Khan. 7 distribution channel in Lahore alone 25 outlets in various places of Lahore.
Lipton Tapal Vital
Strengths of Lipton over Tapal
company image Strong brand portfolio High quality man power Solid base of the company Innovative aspects Health and personal care product Corporate behavior
heritage (emotional value)
Caps Vans Cups Discounts Tea
bags Basant festivals Printed helmets
Recommendations and Gap Recovery
Continuous innovation Educate people More outlets in rural areas More promotional schemes Effective and attractive packaging
Fareshteh Aslam External Communications Manager Unilever Pakistan Ltd Avari Plaza Fatima Jinnah Road PO Box 220 Karachi 75530 T: +92 21 566 0062 F: +92 21 568 0918 email@example.com
Naila Ismail Corporate Relations Manager Unilever Pakistan Ltd Avari Plaza Fatima Jinnah Road PO Box 220 Karachi 75530 T: +92 21 566 0062 F: +92 21 568 0918 firstname.lastname@example.org