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POSITIONING

Market Segmentation Strategy


Market Positioning Strategy

Target

Customer
n Product Positioning is creative exercise tried
with existing product.
n Product Positioning is how we positioned our
product in the customer’s mind.

 Product Positioning Alternatives


n By Making Different Claims.
n Highlighting The New Product Features.
n By Entering In New Market Segment.
n By Introducing New Package Design
HOW TO POSITION A BRAND
Did You Know Coco- Cola Offers 2800 Products Over 200 Countries?
Product Positioning
Did You Know Coco- Cola Offers 2800 Products Over 200 Countries?
Coco Cola’s Ad & Products in
China
O U
Y
N K
H A
T By:-
Parth Sarthi
parthsarthiverma@gmail.com