Presented By:

Al Bayes Sagar
ID-021102015
31
st
Batch, Dept. of BBA
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EXECUTIVE SUMMARY
This project paper has been prepared to fulfill the
requirement for getting BBA degree. As a part of our
BBA course a project paper is mandatory to get
involved with an organization for a certain period of time
to acquire the practical knowledge about business
organization. I am assigned at Beximco for doing my
project paper
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Objective of the Study
To know about the Activities of Fabric Marketing Teams in
Bextex Ltd
To analysis the marketing mix strategies of BTL.
To learn about the product manufacturing policies of BTL.
To know the market controlling of BTL.
To learn about the different challenging segment of BTL.
To know about the marketing environment of BTL.
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Wednesday, January 8, 2014
Methodology & The Flow Chart of the Study
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Company Profile
Beximco Group is the largest and most diversified business the privet sector in
Bangladesh. It employs about 25000 people an business are Textiles .Other company's are
Chemical, Real estate, Ceramicists etc. Beximco holds 17%of the market capitalization of
Dhaka stock Exchange.
Beximco textiles is one of the leading & technologically most advanced textile in Asia.
Our vertically integrated operation is located on 200 acres of private industrial park in
Dhaka, Bangladesh
13 Company include in This industrial park.

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Beximco At a Glance
Beximco textile
Operational Headquarter Sarabo, Kashimpur,
Gazipur
Beximco Industrial Park,
Date of Incorporation
30 May, 1984
Business Line
Manufacturing and
Marketing of Yarn, Woven,
and Denim Fabric.
Authorized Capital in BDT:
3,000 Million Taka
Paid Up Capital in BDT: 1,882.50 Million Taka
Number of Shareholders: 37,929
Production Capacity:
28 Million Linear Meters
Company MIssion & Vision
Mission:
Bextex Ltd. is a full service vendor with strong vertically
integrated production facilities as well as creative &
analytical capabilities which clearly sets us apart from most
other South Asian vendors.

Vision:
Gain market leadership in high value added
apparel in USA & Europe.
Use Innovation & Speed as prime
drivers, rather than cotton & cheap labour
. Dominate these markets in high quality:

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Customers of BEXIMCO:
Springfield VAN Heusen Calvin Klein
DKNY Zara J.C. Penny
Next IZOD Arizona
H & M Geoffory Beene St. Johns Bay
Mother Care Arrow J. Ferrar
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Function of Beximco Textile Ltd
Production Department
Marketing and Sales
Planning, Commercial & Marketing
Procurement Department
Computer Department
Finance and Accounts
Management Information Department
Administration Department
Human Resource Development (HRD)
Department
Marketing Research, Development & Sales

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The Objectives of the Company
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Provide highest standard products and secure
customer satisfaction.
Secure strongest competitive production through
creative product and operational excellence.
To increase to companys familiarity.
To diversify the business.
To provide the consumers better quality products.

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Competitive Position in the local industry:
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Description of marketing department of BTL
Preparing the production and market plan.
Administrating the sales force and fixing the yearly sales
target.
Contact and maintain correspondence with customers.
Preparing a routing statement of products coming from
the factory and which are sold to the customers.
Offering after sales service to the organizational buyers
when any problem occurs.

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Findings and analysis

Products of Bextex Limited:

Yarn Products
Fabric Products
Knit Products
Denim Products
Special Yarn Products.etc
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Process Flow Chart of Marketing
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Receive product package form buyer
Sample development
Price negotiation

Order confirmation and receive order sheet.

Sourcing low good quality right time
Material collection and receive it in factory
Check and listing

Swatch card making and approval
Pre production meeting
Daily collect daily production report and daily quality report
Arrange final inspection
Shipment
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Planning Capability

Decision making

Communication Skill

Loyalty

Knowledge about the field
Monitoring ability

& Other qualities

Function of Marketing
Developing new samples,
Raw materials arrangement
Approval of various Process, Pattern and size set
Pre production follow up
Production controlling
Buyer communication
Proper reporting
Developing samples
Placement of orders to suppliers
Receive master L/C.



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Financial statement of BEXTEX:
2009 2010 2011 2012
Current Ratio 1.27:1 .98:1 .92:1 1.79:1
. Quick Ratio .69:% .51:1 .56:1 1.21:1
Return on
Assets
(1.39)% (6.74)% (3.19)% 4.21%
Return on
Equity
(7.05)% (51:52)% (18:16)% 8.77%
Earnings Per
Share (EPS)
(1.22) (5.22) (2.94) 4.16
Price Earnings
Ratio
(18.44) (3.58) (8.13) 19.57
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Recommendation

# Marketers should more discuses with buyer.
# Marketers can produce better quality product for buyer.
# Fabric marketing should take on new employees to produce more
products.
# The company should provide all necessary goods to produce better
product.
# Fabric marketing team should more provide better service for buyer and
new can apply new technology.
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Conclusion
What special in this report is that the information, data &
description very much subjective & practical. So, one can
easily have an idea about the BTL . I gave my full effort to
collect the available information and tried to learn about factory
management system. This industrial training program is a big
boost for me to deal my professional life in the near future.
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