Professional Documents
Culture Documents
Melissa Brown
Writing in the Design Profession
Five Factors
* Style
- Sentence level features
- Informal, middle, formal, active and passive voice
* Purpose
- What the writing does
- inorm, presuade, Express, Entertain, Record
* Genres
- What the writing looks like, what it contains
- Formats, internal features, Exceptations of readers
* Audience
- Clients, co-workers, employers ( future and present), yourself
* Social Context
- Domains of writing
- General Context, Specific Context,
- GEography, environment and history are also important
Resources
* Surface Web
- “search engine math” or “Natural Language Searching”
- http://Scholar.Google.com
* Deep Web
- EBSCO
- Avery: Architectural Periodicals
- Academic Search Premier: General Database
- Greeen File: Multiple resources on environmental topics
- Inspec: Engineering and Technology Issues
- First Search: Arts and humanities, Economics, Geography
- Proquest: Database of newspapers
- Science Direct: Focuses of science and engineering
- Web of Science: Bibliographic database
Editing Tips
* For own paper
- Make sure contens logically organized
- Organization clealy expressed through graphics
- Words and sentences short and devoid of jargon
- Spelling, punctuation, abbreviations consistant
- Writing geared to the level of understanding of the audience’s
least informe reader
- Message intent clear
* Correcting someone elses paper
- Identify the text’s precise intent
- Read the text through once, avoid getting bogged down in
detail
- Reread the text and make any major changes to the structure
- Reread for detail and final corrections
Marketing letter
-Offer experience in the client’s project type
-Has an effective working procedure
-Can control project schedules
-Can Manage environmental concerns
-Is available
-Firmly interested in the job
Cover Letter
-What you are interested in, and why?
-Show enthusiasm working for the firm
-Special Qualifications
-Indicate readiness to travel
-Show confidence
-Ask for an interview
Resume
- Positions held and results achieved
- Publications
- Education
- Computer Savvy
- Travel
- Languages
Portfolio
-Marketing intent
- Tactics
- Focus
- Keep it brief
- Organize project descriptions in problem/sol
Explanatory Memo
Melissa Brown
Writing in the Design Profession