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Start and Run Your Own Coffee Shop and Lunch Bar

Start and Run Your Own Coffee Shop and Lunch Bar

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Published by: thailandsk on Dec 19, 2009
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DESIGNING YOUR LOGO

Now that you have decided on the name of your coffee shop it is time to design a logo.
A logo is a visual symbol which will serve as the signature piece for your business. Your
coffee shop name and logo will help to establish a strong business identity. They can be
put onto your letterheads, menus, napkins and business cards. Your logo will also be used
when you advertise in your local newspaper and on any promotional material you give
out, including flyers.

Give out as many business cards as you can to friends,customers and

people you meet. You could also leave some in waiting rooms,for

example,at train or bus stations and in doctors’ and dentists’ surgeries.

This is an inexpensive way of advertising.

Creating the right atmosphere

You will have to take into consideration the kind of area your coffee shop is based in when
you are thinking about the atmosphere you want to project. Are you in an area where your
customers will predominately be shoppers or business people?

If you have competitors based in the same area you will also have to offer something quite

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different. The general atmosphere of your coffee shop should be appealing to your
customers and to you. If you don’t feel comfortable in the shop, your customers certainly
won’t.

The following are all important aspects to consider when you are creating a unique and
appealing atmosphere for your coffee shop:

Lighting

Good lighting is essential but avoid harsh fluorescent lights which can cause headaches.
Instead choose soft lighting which is bright enough to read by but gives a warm, cosy feel.
Also good natural light from windows is great.

Music

Pleasant background music can enhance the atmosphere of a coffee shop. Invest in a good
music system but don’t play the music too loudly as customers will complain if they are
unable to carry on a conversation. Ask your customers whether they prefer light music or
no music at all. (Remember, if you decide to play recorded music you will have to obtain
a licence from the Performing Rights Society.)

Furnishings

Whichever kind of atmosphere you are aiming for, your coffee shop must be a warm and
inviting haven where people can relax in comfort. If it is in the style of an ‘olde worlde’
teashop, pretty tablecloths and matching curtains would help to create a traditional look,
but make sure they also complement your colour scheme.

If your coffee shop has a more contemporary feel you might prefer modern blinds and
either wooden or glass-topped tables and some stainless steel. No matter what type of
tables you choose, whether they are glass tops, wooden or laminate, make sure that they
are easy to clean and fit in with the rest of your décor.

Comfortable chairs are a must. I always think high bar stools are really uncomfortable and
I would always avoid them when possible.

Some attractive pictures on the walls and a few large plants will add the finishing touches
to your coffee shop.

Flooring

Think carefully when you are buying flooring for the sitting area in your coffee shop;
there are many types on the market now. You should choose something that is hard-
wearing and easy to keep clean because you are bound to have some spillage.

There are some excellent designs available and some of the more expensive makes come
with a 20-year guarantee. However, if you have a large area to cover, you might want to
consider something cheaper.Laminate or hardwood flooring are popular but if they get
wet they can warp over time.

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Floor tiles appear to be the best option as they are hard-wearing and easy to clean. They
are permanent and if they are of good quality they shouldn’t chip easily. You can choose
self-coloured or speckled tiles. The speckled ones don’t show the dirt as quickly.

Carpet tiles are warm, can be vacuumed and the tiles can be replaced one by one. If you
are going to use carpet tiles make sure you purchase extra tiles to replace any that become
stained. I wouldn’t recommend a carpet because it is difficult to clean well and there is no
doubt that it will quickly become stained with coffee and food.

Cleanliness

No matter what the style of your coffee shop, cleanliness is of paramount importance.
Always make sure your staff wipe the tables when they clear them of dirty dishes. If they
are busy they may find it easier simply to remove the used crockery. This gives a dreadful
impression and is a practice which must be discouraged.

Many customers judge a coffee shop or restaurant by the toilets. Pleasant washrooms with
nice soap and paper towels create a good impression. Have a rota for staff to check the
toilets during opening hours to ensure that they are clean and that there is always a ready
supply of toilet tissue and paper towels.

It is advisable to fix your soap dispensers to the wall as,unfortunately,

soap tends to disappear. And sometimes children who are allowed to go

to the washroom on their own will make a game of scooting the soap all

over the walls and floor. (Yes,it does happen – on more than one

occasion in our coffee shop toilets.)

Do place a large enough waste bin in the wash-basin area because

overflowing bins look unsightly.

DEVISING A STAFF UNIFORM

The image projected by your staff is very important in helping to ensure the success of
your coffee shop. Customers prefer to be served food and drink by someone who looks
neat, clean and smartly dressed. A uniform conveys professionalism and helps to reinforce
your coffee shop’s identity.

The benefits for staff are that they are saved the expense of buying clothing for work and
they also don’t have to think about what they are going to wear each day.However, it’s
important that staff know that you are sensitive to their needs so you mustprovide them
with uniforms that, as well as looking good, are also comfortable, practical and easy to wear.

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Your basic uniform could consist of the following:

an apron;

a shirt, polo shirt or smart T-shirt;

black trousers.

If you like, you could include a neck tie/scarf or a cap.

Aprons

You will need a good supply of these. They are essential for waiting staff who will
undoubtedly spill tea or coffee on them during the day. Dark colours are best as they will
disguise stains more effectively. Black is a favourite colour and is easy to find in any
workwear shop.

Aprons with bibs are more practical as they provide protection against splashes from
coffee and tea. However, younger staff and male staff tend to prefer a bib-less, knee length
or below the knee length apron. Aprons should also be made of a heavy material, be
machine washable and non iron.

You can have the name of your coffee shop and your logo, if you have one, printed on the
aprons. This can be done either by having the items embroidered or by using an iron-on
transfer. There are companies who will do this for you but try to negotiate a good price.
Uniform suppliers may be able to put your logo on a wide variety of clothing in your
chosen colour.

It is a good idea to wash the aprons belonging to your staff yourself as

they tend to lose them by leaving them on the train or the bus. It is a bit

of a nuisance but saves you money in the long run. If you have a

washing machine/dryer on the premises,all the better but,if not,either

take them home with you to wash,or send them to the laundry.

Remember, you will also use a few dozen tea towels and dish cloths in the kitchen each
day that will also have to be washed or sent to the laundry. You will save a lot of money
by doing them yourself but you may be able to negotiate with your local laundry service
and agree a reduced price for guaranteeing them the business for a certain period of time.

Shirts

You could opt for either an easy to iron shirt, a polo shirt or a T-shirt. Short-sleeved shirts
work best because long sleeves tend to get dirty quite quickly when wiping and clearing
tables.

A white shirt, when new, always looks crisp and clean and looks good with black trousers

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and a black apron. Remember though that when it has been washed a number of times
it could appear grey and dingy so it may be better to choose a colour instead. A check or
striped shirt also looks smart and does not show stains as much as a self colour does.

You could also try to link the uniform to your logo by picking out a colour from your
logo and matching all the shirts to that particular colour. Alternatively, you could have
your logo embroidered on the pockets of the shirts, or have a transfer of your logo ironed
onto the shirts.

Trousers

Black trousers or a black skirt always look smart, will go with any colour of shirt and are
easy to keep clean.

Even if you decide not to supply your staff with uniforms you must stipulate what they
should wear. Inappropriate dress such as bare midriffs or low-cut necklines on female staff
will be off-putting to most customers.

It is well worth supplying at least a T-shirt so that all your staff are

dressed in similar fashion.

Insist on your staff coming to work wearing clean, pressed clothes and shoes that are
polished and in good repair.

Ask both female and male staff to tie long hair back. This is more hygienic and looks neat
and tidy.

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