CognitiveAdaptability

Starts with a desireoutcome

Underlying mechanisms of thetechnology resemble
theunderlying mechanismof themarket
Basic elements of the technologyresembles the
basic elements ofthe market
Focuses on the meansto generate
thatoutcome
EffectuationProcess
Causal Process
Example/Situation:
Ramly Burger and Otai Burger have restaurantsbut Ramly Burger also has
selling frozen burgerat the market which they can satisfied thecustomer
needs who do not want to eat at therestaurant.
Superficialsimilarities
Structuralsimilarities
Example/Situation :
In jewellery industry, commonly they are usinggold in making necklace,
bracelet, and earings.Other than that instead of using gold, theproducer
maker can use other sources such asgems, diamonds, and pearls to create
newaddiction to the customers in making the new styleof jewellery

Example/ Situation :Arestaurant is in need to renovate as they want tobrand
new their restaurant therefore they are takingsome suggestions from variances
interior designersto make changes of their restaurants. The bestsuggestion will
be chosen for the restaurant'srenovation.
Example/ Situation :
Chez Hair Studio offered to theircustomers the
hair styles basedon the hair stylist's creativity
orbased on what customer wants.
Therefore, they are taking existingresources and
tinkering and re-framing themso they can be used innew
ways
Entrepreneurs making do by applyingcombinations of the new
resources athand to new problems and opportunities
Select
amongpossibleoutcome
s
Focused on sensing andprocession changes in
theirenvironments and then action onthem
Start with what onehas Entrepreneurs are dynamics,flexible, self-regulating
andengaged in the process ofgenerating multiple
decisionsframeworks

ThinkStructually Bricolage
Ways
ofThinkingLevel
Effectuation
Nur Syakila Binti Fozilan. BA3A. 2013257458