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Product Reputation Market Intelligence Report for Netbooks

Prepared for Greg Y, Amplified Analytics


December 20, 2009

Product Name Manufacturer CSI PFS PRS PSS No. of


Reviews

Asus Eee 4G 7" PC Mobile Internet Device (512 MB RAM, 4 GB Hard Drive, Webcam, Linux Preloaded) Pearl White Asus 1.63 1.60 1.11 1.05 50

Acer Aspire One AOD250-1289 10.1-Inch Seashell White Netbook - 6.5 Hour Battery Life Acer 1.63 1.50 1.24 1.03 25

Acer Aspire One AOD250-1185 10.1-Inch Sapphire Blue Netbook - 6.5 Hour Battery Life Acer 1.63 1.50 1.24 1.03 25

Acer Aspire One AOD250-1610 10.1-Inch Ruby Red Netbook - 6.5 Hour Battery Life Acer 1.63 1.50 1.24 1.03 25

ASUS Eee PC 1000H 10-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 80 GB Hard Drive, XP Home, 6 Cell Asus 1.61 1.60 1.09 1.00 86
Battery) Fine Ebony

Samsung NC10-14GB 10.2-Inch Netbook (1.6 GHz Intel Atom Processor, 1 GB RAM, 160 GB Hard Drive, 6 Cell Battery, XP Samsung 1.59 1.58 1.07 1.01 435
Home) Blue

Samsung NC10-14GW 10.2-Inch Netbook (1.6 GHz Intel Atom Processor, 1 GB RAM, 160 GB Hard Drive, 6 Cell Battery, XP Samsung 1.59 1.58 1.07 1.01 435
Home) White

ASUS Eee PC 1000HA 10-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell Asus 1.55 1.52 1.05 1.01 396
Battery) Fine Ebony

ASUS Eee PC 1000HA 10-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell Asus 1.55 1.52 1.05 1.01 396
Battery) Pearl White

Acer Aspire One AOA110-1995 8.9-Inch Seashell White Netbook - 2.5 Hour Battery Life Acer 1.54 1.44 1.10 1.00 89

Acer Aspire One AOA110-1834 8.9-Inch Copper Netbook - 2.5 Hour Battery Life Acer 1.54 1.44 1.10 1.00 89

Acer Aspire One AOA110-1137 8.9-Inch Onyx Black Netbook - 2.5 Hour Battery Life Acer 1.54 1.44 1.10 1.00 89

ASUS Eee PC 1000HA 10-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive) Pearl White Asus 1.54 1.52 1.05 1.00 393

ASUS Eee PC 1000HA 10-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, 10 GB E-Storage, Asus 1.54 1.52 1.05 1.00 393
XP Home, 6 Cell Battery)

ASUS Eee PC 900HA 8.9-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, 10 GB Eee Asus 1.53 1.51 1.03 1.00 250
Storage, XP Home) Black

Asus Eee PC 4G Surf (7-Inch Display, Intel Mobile Processor, 512 MB RAM, 4 GB Hard Drive, Linux Preloaded) Pure White Asus 1.53 1.52 1.07 1.00 171

ASUS Eee PC 900 16G (8.9" Display, Intel Mobile CPU, 1 GB RAM, 16 GB Solid State Drive, Linux) Pearl White Asus 1.52 1.52 1.07 1.01 97

ASUS Eee PC 900 8.9-Inch Netbook (Intel Mobile Processor, 1 GB RAM, 16 GB Solid State Drive, Linux, 4 Cell Battery) Galaxy Asus 1.52 1.52 1.07 1.01 97
Black

Acer Aspire One AOA150-1555 8.9-Inch Onyx Black Netbook - 2.5 Hour Battery Life Acer 1.48 1.48 1.06 1.00 121
Product Name Manufacturer CSI PFS PRS PSS No. of
Reviews

Acer Aspire One AOA150-1635 8.9-Inch Sapphire Blue Netbook - 2.5 Hour Battery Life Acer 1.48 1.48 1.06 1.00 121

Asus Eee PC 4G Surf (7" Screen, 800 MHz Intel Celeron Processor, 512 MB RAM, 4 GB Hard Drive, Linux Preloaded) Galaxy Asus 1.48 1.47 1.06 1.00 183
Black

MSI Wind U100-279US 10-Inch Netbook (1.6 GHz Intel Atom Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell MSI COMPUTER 1.45 1.50 1.06 1.00 53
Battery) White

Lenovo Ideapad S10 10.2-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 160 GB Hard Drive, XP Home) White Lenovo 1.45 1.49 1.07 1.03 54

Acer Aspire AS1410-8414 11.6-Inch Sapphire Blue Laptop - 6 Hour Battery Life Acer 1.42 1.48 1.07 1.00 64

ASUS Eee PC 901 8.9-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 12 GB Solid State Drive, XP Home, 6 Cell Asus 1.39 1.46 1.04 1.01 61
Battery) Pearl White

MSI Wind U100-432US 10-Inch Netbook (1.6 GHz Intel Atom Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell MSI COMPUTER 1.36 1.43 1.07 1.01 120
Battery) Black

ASUS Eee PC 1000HA 10.1-Inch Pearl White Netbook - 7 Hour Battery Life Asus 1.22 1.30 1.02 1.00 47

ASUS Eee PC Seashell 1005HA-PU17-BU 10.1-Inch Blue Netbook - 10.5 Hours of Battery Life (Windows 7 Starter) Asus 1.08 1.26 1.09 1.03 33

ASUS Eee PC Seashell 1005HA-PU17-BK 10.1-Inch Black Netbook - 10.5 Hours of Battery Life (Windows 7 Starter) Asus 1.06 1.28 1.06 1.04 38

As of December 20, 2009 the Netbooks category contains metrics for 98 products based on the analysis of 16402 customer reviews

Glossary
CSI (Customer Satisfaction Index) - The Customer Satisfaction Index is an aggregate measurement of the delta between a
customer's expectation of a product and their actual experience with it.
PFS (Product Functionality Score) - The Product Functionality Score measures the gap between customer expectations of a product
and their actual experience with it.
PRS (Product Reliability Score) - The Product Reliability Score measures the gap between the customer's expectations of a product's
performance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potential
problems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.
PSS (Product Support Score) - The Product Support Score measures the delta between the customer's expectations of a product's
support against their actual experience. Currently it is an aggregate score that measures performance of a channel, delivery, and
technical support organizations combined.