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Lee McArthur

7, 1935 35 t h Street SW
Calgary, AB T3E 2X4
lee@leemcarthur.ca

SUMMARY
Innovative mobile marketer with over ten years of product management and business
development/sales experience. Created new products. Developed strategic relationships. Strong
creative thinker and problem solver. Looking to further my career in business development with
a strong team, where I can leverage my technical and business background to the best of my
ability.

EDUCATION

Acadia University, Wolfville, NS


BBA with Computer Science 2000
3 of 4 years completed

St. Mary’s University, Halifax, NS


Bachelor of Commerce 2004
Major: Marketing

RELATED EXPERIENCE

Kryos Systems, Calgary, AB


Product Manager 10/’09-present
As the Kryos BlackBerry line of software products evolved, I moved into the
product manager role to ensure the voice of the customer continued to be
represented in the offering.
• Managed key relationships Strategic Integrators, Independent
Software Vendors, and a key partnership with Research In Motion
• Developed strategies and tactics for new directions toward vertical
software products to strengthen current product and revenue
position.
• Worked closely with software engineering, customers, and prospects
to define product requirements.
• Supported sales & marketing through the creation and management
of product pricing and positioning.

Business Development Manager 03/’09-10/’09


Hired to market & sell the companies first product in the mobile software
industry, I defined and wrote all strategic and tactical responsibilities to get
the product to market, then focused my energy on selling the product once
launched.

• Defined product position, target customer, sales channels, pricing


and branding: naming the product “Velocity”.
• Worked to build the first product sales pipeline to $2M in qualified
opportunities, selling to Systems Integrators and Independent
Software Vendors.
• Signed the first two Strategic Integrator partnerships.
• Built strategic relationships with large enterprises, wireless carriers,
and Research in Motion.
• Provided sales training programs across North America.
4INFO, San Mateo, CA
Business Development Manager 09/’08-03/’09
Signed and managed key strategic relationships, specifically focused on
mobile platform providers, and messaging partnerships with big brands
including multiple NFL franchises, the NBA, and the NHL.

• Responsible for signing key mobile distribution and marketing


partnerships with publishers, platform providers, aggregators and
carriers.

• Targeted and incentivized with aggressive monthly messaging


volume and customer goals

• Challenged with a channel sales goal per quarter to help drive


ongoing revenue from current partners.

• Led the development of a new pricing strategy for 2009, a new line
of revenue for the company.

• Led the ongoing task of developing key positioning documentation


for business development, and account management.

Product Manager 03/’06-09/’08


Led the development of new mobile products, including mobile web, client,
and SMS content products for consumers.

• Responsible for support and development of all WAP (mobile web),


Client (blackberry, palm, and iPhone), SMS content products.

• Developed and market tested over 30 new SMS text alert and search
services which accounted for over 15% of monthly messaging
inventory.

• Upgraded and repositioned consumer facing mobile platform


(m.4info.net) resulting in a 20x increase in monthly contribution.

• Managed a staff of 15. Responsible for ongoing HR and budget


requirements.

• Served as the key liaison between product and business


development, supporting deal structure, product specification and
new product development.

• Supported the marketing team through public speaking


engagements, interviews, and through writing customer case
studies.

• Led the development of the company’s first Apple iPhone


application.

IKON, London, United Kingdom


Senior Account Manager 06/’04-01/’06
Ran a strong corporate sales & account management business in a
competitive document management / office IT environment.

• Responsible for 300 large corporate accounts inside a competitive


southwest London. Primary Focus was Tier 1 and Tier 2 enabler
software solutions, primarily focused on Document Management and
digital storage solutions.

• Ranked in the top 5 account managers in the United Kingdom.

• Averaged 127% of plan over 12 months, subsequently winning “Top


New Starter” award in 2005.

• Over 75% of my account growth came from winning my competition.

Epiphan, London, UK & Ottawa


Regional account manager, London (contract position) 06/’04-01/’06
Responsible for delivery and training of enterprise collaboration hardware,
and incentivized to up sell current accounts.

Product Manager 08/’01-06/’04


Implemented the company’s first product management framework, and
developed key relationships with wireless carriers, and ISV’s. At this time,
Epiphan was exclusively focused on the handheld software industry.
• Responsible for sales growth and overall marketing and branding
activities. Managed new product development, pricing and sales
promotion.
• Developed, positioned and introduced the Epiphan suite of mobile
security products, including CENiffer©, Epiphan’s flagship mobile
network security application.
• Marketing responsibilities included online branding/promotions/SEO,
writing positioning documents, PR, sales guides, and marketing
collateral. Presented product/market presentations to large
audiences.

DWL Inc., Toronto


Product Manager 04/’00 – 08/’01
Managed and developed strategies for two financial services product lines,
as well as one collaborative software application.
Responsible for the development of product roadmaps, positioning, creation
of MRD's, customer focus groups, product demonstrations, training,
and RFP templates
Bridged the communications gap between sales & marketing and product
management/development to form one cohesive unit
Successfully managed two long-term projects to launch a new corporate
website, as well as a new internal document management portal.
Wrote Sales support documentation, and case studies.

PUBLIC SPEAKING EXPERIENCE


WiTec Alberta: Telus Executive Breakfast 2009
Calgary, AB

“Texting for Health”


2008
Stanford University, Palo Alto, CA

Mobile Mondays – Presentation and interview with Bite PR group


2006
Mountain View, CA
CeBit – Enterprise collaboration applications
2004 Hannover, Germany

Pocket PC Summit keynote


2002 Hollywood, CA

OTHER ANNECDOTES

• Interests:
o Surfing, Hockey, Rugby, Golf, Sailing, Motorsports
o Politics, environmental challenges
o Entrepreneurialism
• Languages:
o English – native language
o French and German – speak, read, and write with basic competence.
• Volunteer work:
o Acadia S.M.I.L.E. program for disadvantaged children (2000)
o Cole Harbor Environmental Cleanup Program (2003)