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McLAUGHLIN & ASSOCIATES

ARIZONA STATEWIDE
OCTOBER 14, 2014


1. THINKING AHEAD, HOW LIKELY IS IT YOU WILL VOTE IN THIS YEAR’S 2014 NOVEMBER GENERAL ELECTION FOR GOVERNOR AND
ATTORNEY GENERAL? WOULD YOU SAY YOU ARE VERY LIKELY, SOMEWHAT LIKELY OR NOT LIKELY AT ALL? IF YOU ARE NOT REGISTERED TO
VOTE AT THIS ADDRESS, JUST SAY SO.


Total 500

VERY LIKELY 85.4
SOMEWHAT LIKELY 11.4
ALREADY VOTED 3.2



2. GENERALLY SPEAKING, WOULD YOU SAY THINGS IN ARIZONA ARE GOING IN THE RIGHT DIRECTION, OR HAVE THEY GOTTEN OFF ON THE
WRONG TRACK?


Total 500

RIGHT DIRECTION 34.0
WRONG TRACK 48.8
DK/REFUSED 17.2



3. NOW, I AM GOING TO READ YOU A LIST OF NAMES. WILL YOU PLEASE TELL ME IF YOU HAVE A FAVORABLE OR UNFAVORABLE OPINION
OF EACH PERSON? IF YOU HAVE NO OPINION OR HAVE NEVER HEARD OF THE PERSON, JUST SAY SO.
"FELECIA ROTELLINI"
(Net Diff. = FAVORABLE-UNFAVORABLE)


Total 500

FAVORABLE 24.8
VERY 13.4
SOMEWHAT 11.4
UNFAVORABLE 12.6
SOMEWHAT 5.2
VERY 7.4
NO OPINION 31.8
NEVER HEARD OF 30.8
Net Diff. 12.2



4. NOW, I AM GOING TO READ YOU A LIST OF NAMES. WILL YOU PLEASE TELL ME IF YOU HAVE A FAVORABLE OR UNFAVORABLE OPINION
OF EACH PERSON? IF YOU HAVE NO OPINION OR HAVE NEVER HEARD OF THE PERSON, JUST SAY SO.
"MARK BRNOVICH"
(Net Diff. = FAVORABLE-UNFAVORABLE)


Total 500

FAVORABLE 21.0
VERY 7.0
SOMEWHAT 14.0
UNFAVORABLE 15.4
SOMEWHAT 5.8
VERY 9.6
NO OPINION 33.4
NEVER HEARD OF 30.2
Net Diff. 5.6



5. DO YOU APPROVE OR DISAPPROVE OF THE JOB BARACK OBAMA IS DOING AS PRESIDENT?


Total 500

APPROVE 38.8
STRONGLY 20.0
SOMEWHAT 18.8
DISAPPROVE 57.0
SOMEWHAT 12.0
STRONGLY 45.0
DK/REFUSED 4.2
Net Diff. -18.2



6. IF THE ELECTION WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IN THE GENERAL ELECTION FOR GOVERNOR?


Total 500

DUCEY 37.0
ALREADY VOTED 1.0
DEFINITELY 24.8
PROBABLY 6.0
LEAN 5.2
DUVAL 35.8
ALREADY VOTED 1.2
DEFINITELY 25.2
PROBABLY 5.0
LEAN 4.4
MEALER 2.6
ALREADY VOTED 0.2
DEFINITELY 1.4
PROBABLY 0.6
LEAN 0.4
HESS 2.8
ALREADY VOTED 0.2
DEFINITELY 1.8
PROBABLY 0.2
LEAN 0.6
ALREADY/REFUSED 0.6
UNDECIDED 21.2
7. IF THE ELECTION WERE HELD TODAY, WHICH ONE OF THE FOLLOWING BEST DESCRIBES HOW YOU WOULD VOTE IN THE GENERAL
ELECTION FOR ARIZONA ATTORNEY GENERAL BETWEEN MARK BRNOVICH, THE REPUBLICAN CANDIDATE, AND FELECIA ROTELLINI, THE
DEMOCRATIC CANDIDATE?


Total 500

BRNOVICH 38.6
ALREADY VOTED 0.4
DEFINITELY 23.4
PROBABLY 9.4
LEAN 5.4
ROTELLINI 31.6
ALREADY VOTED 1.4
DEFINITELY 22.0
PROBABLY 6.2
LEAN 2.0
ALREADY/REFUSED 1.4
UNDECIDED 28.4
Net Diff. 7.0



8. WHAT DO YOU LIKE LEAST ABOUT FELECIA ROTELLINI?


Total 500

DEMOCRAT 6.2
NO EXPERIENCE 4.2
JUST DON'T LIKE 2.0
VIEWS/IN GENERAL 1.8
HER ADS 1.2
LIBERAL 1.2
VIEWS/BORDERS 1.2
PROSECUTION RECORD 1.0
UNDECISIVENESS 0.8
HER CAMPAIGN 0.6
NOT QUALIFIED 0.6
I JUST VOTE DEMOCRAT. 0.6
FEMALE 0.6
DISHONEST 0.4
NOT VISIBLE 0.4
NOT DOING GOOD JOB 0.4
REPUBLICAN 0.2
HER NATIONALITY 0.2
PAST AFFILATIONS 0.2
OWES MONEY 0.2
HER APPEARANCE 0.2
PREFER DIFF. CANDIDATE 0.2
VOTING AGAINST BRNOVICH 0.2
TOM HORN LAWSUIT 0.2
SIDES WITH OBAMA 0.2
TIME FOR A CHANGE 0.2
DISHONEST 0.2
POLITICAN 0.2
VIEWS/CRIMINALS 0.2
VIEWS/JOBS 0.2
VIEWS/THE CONST. 0.2
VIEWS/JUDGES 0.2
VIEWS/CONSUMER PROT. 0.2
VIEWS/FAMILY VALUES 0.2
DON'T KNOW 73.2
9. BETWEEN MARK BRNOVICH AND FELECIA ROTELLINI, WHO WOULD DO A BETTER JOB HANDLING EACH OF THE FOLLOWING ISSUES AS
ARIZONA’S ATTORNEY GENERAL?
"SECURING THE BORDER AND HELPING TO SOLVE ARIZONA’S IMMIGRATION PROBLEMS."


Total 500

BRNOVICH 34.6
ROTELLINI 23.2
BOTH 1.4
NEITHER 9.8
DK/REFUSED 31.0
Net Diff. 11.4



10. BETWEEN MARK BRNOVICH AND FELECIA ROTELLINI, WHO WOULD DO A BETTER JOB HANDLING EACH OF THE FOLLOWING ISSUES AS
ARIZONA’S ATTORNEY GENERAL?
"KEEPING ARIZONA SAFE FROM CRIME AND DRUGS."


Total 500

BRNOVICH 32.6
ROTELLINI 25.2
BOTH 4.2
NEITHER 7.2
DK/REFUSED 30.8
Net Diff. 7.4



11. WITHIN THE LAST COUPLE OF WEEKS, HAVE YOU SEEN, READ OR HEARD ANYTHING ABOUT MARK BRNOVICH?


Total 500

YES 42.2
NO 54.6
DK/REFUSED 3.2



12. WHAT DO YOU REMEMBER MOST ABOUT WHAT YOU HAVE SEEN, READ OR HEARD ABOUT MARK BRNOVICH?


Total Answering 211

TV COMMERICALS 16.1
NEGATIVE ADS 8.1
NEGATIVE CAMPAIGN 5.2
EXPERIENCED 4.7
VETERAN 4.3
NAME RECOGNITION ONLY 3.3
VIEWS/BORDERS 2.8
I DON'T LIKE HIM 2.4
VIEWS/PRISONS 2.4
NEWSPAPER 1.9
REPUBLICAN 1.9
I LIKE HIM 1.9
RADIO 1.4
POS./NEG. ADS 1.4
MORE QUALIFIED 1.4
FORMER US ASST. ATTORNEY 1.4
VIEWS/IN GENERAL 1.4
SIGNS 0.9
FLYERS 0.9
CONSERVATIVE 0.9
DOING A GOOD JOB 0.9
A LOT OF PROMISES 0.9
LOBBYIST 0.9
LIES 0.9
HONEST 0.9
SHADY 0.9
DARK MONEY 0.9
VIEWS/RELEASING 0.9
PRISONERS
DEBATE 0.5
MAILINGS 0.5
THE NEWS 0.5
GENUINE 0.5
HIS BACKGROUND 0.5
VISIBLE 0.5
CAUCASIAN 0.5
CONFIDENT 0.5
W/ CORRUPT GOV. OF NM 0.5
FAMILY MAN 0.5
VIEWS/COMMON CORE 0.5
VIEWS/LICENSES TO 0.5
ILLEGALS
VIEWS/ILLEGAL DRUGS 0.5
VIEWS/OBAMACARE 0.5
VIEWS/WOMEN'S RIGHTS 0.5
DON'T KNOW 20.4



13. WITHIN THE LAST COUPLE OF WEEKS, HAVE YOU SEEN, READ OR HEARD ANYTHING ABOUT FELECIA ROTELLINI?


Total 500

YES 35.8
NO 60.6
DK/REFUSED 3.6
14. WHAT DO YOU REMEMBER MOST ABOUT WHAT YOU HAVE SEEN, READ OR HEARD ABOUT FELECIA ROTELLINI?


Total Answering 179

TV COMMERICALS 11.7
NEGATIVE ADS 6.7
LACKS EXPERIENCE 6.7
POSITIVE ADS 3.9
NEGATIVE CAMPAIGN 3.4
HELPFUL 3.4
HASN'T PROSECUTED CASES 3.4
VIEWS/BORDERS 3.4
NAME RECOGNITION ONLY 2.8
I LIKE HER 2.2
NOT QUALIFIED 2.2
CLUELESS 2.2
NEWSPAPER 1.7
SIGNS 1.7
SIDES WITH OBAMA 1.7
HANDLED/FOUNDATION 1.7
SCANDAL
ON BALLOTS 1.1
DEBATE 1.1
DEMOCRAT 1.1
PERSONALLY KNOW HER 1.1
MAKE AZ BETTER PLACE 1.1
FOR THE PEOPLE 1.1
WORKED W/ ATT. GENERAL 1.1
VIEWS/EDUCATION 1.1
INTERVIEWS 0.6
FOX NEWS 0.6
IN THE NEWS IN GENERAL 0.6
INTEGRITY 0.6
ENERGETIC 0.6
LIBERAL 0.6
COMPASSIONATE 0.6
HONEST 0.6
BUSINESS OWNER 0.6
NON-POLITICAL APPRCH 0.6
GOOD PRESENTATION 0.6
OWES MONEY 0.6
POSITIVE OUTLOOK FOR AZ 0.6
CONFIDENT 0.6
ATTORNEY 0.6
HER BACKGROUND 0.6
RESEARCHING ISSUES 0.6
I DON'T LIKE HER 0.6
VIEWS/CONSUMER PROT. 0.6
VIEWS/PRISONERS 0.6
VIEWS/IMMIGRATION 0.6
VIEWS/OBAMACARE 0.6
DON'T KNOW 20.1



15. SPECIFICALLY, HAVE YOU SEEN A TELEVISION AD SAYING FELECIA ROTELLINI DOESN’T SUPPORT SECURING THE BORDER AND NEVER
PROSECUTED A VIOLENT CRIMINAL?


Total 500

YES 36.4
NO 57.8
DK/REFUSED 5.8
16. SPECIFICALLY, HAVE YOU SEEN A TELEVISION AD SAYING FELECIA ROTELLINI OPPOSES SB-1070 AND TOOK MONEY FROM LABOR
UNIONS AND SPECIAL INTEREST GROUPS WHO BOYCOTT ARIZONA?


Total 500

YES 16.8
NO 76.8
DK/REFUSED 6.4



17. WITH WHICH POLITICAL PARTY ARE YOU REGISTERED?


Total 500

REPUBLICAN 40.6
DEMOCRAT 35.2
INDEPENDENT 21.2
INDEPENDENT 19.6
OTHER 1.6
DK/REFUSED 3.0



18. IF YOU WERE TO LABEL YOURSELF, WOULD YOU SAY YOU ARE A LIBERAL, A MODERATE, OR A CONSERVATIVE IN YOUR POLITICAL
BELIEFS?


Total 500

LIBERAL 19.0
VERY 9.4
SOMEWHAT 9.6
MODERATE 37.6
SOMEWHAT 16.2
VERY 20.8
CONSERVATIVE 37.0
DK/REFUSED 6.4



19. WOULD YOU SAY YOU ALWAYS VOTE DEMOCRAT, USUALLY VOTE DEMOCRAT, VOTE FOR AS MANY DEMOCRATS AS REPUBLICANS, USUALLY
VOTE REPUBLICAN, OR ALWAYS VOTE REPUBLICAN?


Total 500

DEMOCRAT 28.8
ALWAYS 8.8
USUALLY 20.0
TICKETSPLITTER 25.0
USUALLY 25.0
ALWAYS 11.2
REPUBLICAN 36.2
DK/REFUSED 10.0



20. ARE YOU OR IS A MEMBER OF YOUR IMMEDIATE FAMILY FROM A LATINO, HISPANIC OR SPANISH SPEAKING BACKGROUND?


Total 500

YES 21.2
NO 76.0
DK/REFUSED 2.8
21. WHAT IS YOUR MAIN RACIAL BACKGROUND?


Total 500

WHITE 65.8
HISPANIC 21.2
AFRICAN AMER. 4.0
ASIAN 2.0
NATIVE AMERICAN 2.0
OTHER 0.6
DK/REFUSED 4.2



22. WHAT IS YOUR AGE? ARE YOU BETWEEN…?


Total 500

18-29 11.0
30-40 18.6
41-55 20.0
56-65 25.0
OVER 65 24.4
REFUSED 1.0
Mean 51.91



23. OF ALL THE PERSONAL TELEPHONE CALLS THAT YOU RECEIVE, THAT IS CALLS NOT RELATED TO YOUR JOB, DO YOU…?


Total 500

CELL PHONE 41.0
ALWAYS 22.6
MOSTLY 18.4
BOTH EQUALLY 31.2
MOSTLY 15.0
ALWAYS 10.0
LANDLINE PHONE 25.0
DK/REFUSED 2.8



24. GENDER:


Total 500

MALE 46.8
FEMALE 53.2



25. AREA:


Total 500

TUCSON MARKET 21.2
PIMA COUNTY 18.0
REST 3.2
PHOENIX MARKET 75.6
MARICOPA 56.8
REST 18.8
REST OF STATE 3.2
ALBUQUERQUE MARKET 0.8
YUMA-EL CENTRO MARKET 2.4



26. PHONE INTERVIEW:


Total 500

LANDLINE 67.4
CELL PHONE 32.6