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PRJECT PEPSI

PRJECT PEPSI

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Published by Allan075
MBA Project on Pepsi Co.
MBA Project on Pepsi Co.

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Published by: Allan075 on Dec 22, 2009
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01/29/2013

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Pepsi-Cola launches Sierra Mist nationally.

PepsiCo launches “Get Active/Stay Active” program.

Quaker Chewy introduces Quaker Chewy Wholesome
Favorites and Quaker Chewy Trail Mix

Gatorade unveils In-Car Hydration System for NASCAR

Drivers.

SoBe sponsors U.S. Open Snowboarding Championships.

Pepsi announces plans to launch Mt. Dew LiveWire, an
orange drink, this summer.

Pepsi-Cola signs an exclusive four-year sponsorship deal

with

the
Canadian Hockey Association, making Pepsi the official soft
drink.

Pepsi announces four-year sponsorship agreement with
the UK Football Association.

Frito-Lay announces new line of snacks made with organic
ingredients called Natural Snacks.

Pepsi stuff Campaign kicks-off in Canada

Frito-Lay finds winner of Would You Name Your Baby
HortondC11 search celebrating the birthday of its Ruffles
brand. The child will receive $50,000 college tuition fund from
Frito-Lay.

PepsiCo creates PepsiCo International, the business that
will unite all international snack, beverage and food units in an

effort to drive faster growth and improved profitability around
the world.

PepsiCo releases a Spanish-language “Power of One”
television commercial starring Puerto Rican singer and actor,
Ponce, and Velasquez, Mexican-American singer and actress.

Pepsico Cola trademark turns 100 years old.

Quaker rolls out new Oatmeal Breakfast Squares.

Pepsi Vanilla is launched in the United States.

Tropicana introduces Tropicana 100% Juice Blends.

Pepsi unveils a new tagline: “Pepsi. It’s the Cola.” It is the
brand’s first major campaign shift since 1999 and highlights
how Pepsi goes with everything from food to fun.

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