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PRJECT PEPSI

PRJECT PEPSI

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Published by Allan075
MBA Project on Pepsi Co.
MBA Project on Pepsi Co.

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Published by: Allan075 on Dec 22, 2009
Copyright:Attribution Non-commercial

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01/29/2013

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PepsiCo is restructured to focus on its three core
businesses: soft drinks, snack foods and restaurants.
Transportation and sporting goods businesses are sold.

Wayne Calloway becomes president of PepsiCo.

Diet Pepsi is reformulated with 100% NutraSweet.

Slice and Diet Slice, the first major soft drinks with fruit

juice, are introduced.

Pepsi-Cola makes advertising history as Michael Jackson
and his brothers usher in a new generation of Pepsi-Cola
advertising in two of the most eagerly-awaited television
commercials featuring music marketing. Pepsi becomes “The
Choice of a New Generation.”

Herman W. Lay Award of Excellence established at Frito-
Lay to recognize world-class selling excellence.

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