SANJEEVNI- Herbal Gutka

PROMOTORSAmritha Pal Anurag Agarwal Dipti Jha P.Varun Nair Sanjeev Agarwal V.Pushpa

BUSINESS

CRITERIA 4 EVALUATING BUSINESS OPPORTUNITY
1. Creates significant customers 2. Significant profit 3. Represent a good fit 4. Durable 5. Amenable to financing value for

INDUSTRY ANALYSIS
• Tobacco use prevalence: 46.5% males and 13.8% females • 55.8% of males currently use tobacco (12 – 60 years of age) • Tobacco use prevalence among males is higher compared to females and among older age groups compared to the younger age groups. • The prevalence of tobacco use is higher in rural population compared to that in urban areas. • 800, 000 to 900, 000 deaths per year due to all forms of tobacco use/exposure .

COMPETITOR ANALYSIS
• This is a new untapped business opportunity. Hence there are no existing competitors as such. The only company which is coming up with the product is Central Institute of Medicinal and Aromatic Plants. The brand name of the product is CIM Phal-Se. • But however we have competition from existing payers of Gutka in the Indian Market like Goa, Manikchand and etc.

MARKET FEASIBILITY
• Market for gutkas is very large and scattered and it is growing very rapidly. • Gutka is consumed in rural as well as urban area. • Non-addictive

MARKET STRATEGY
STP 4P’S • Product • Price • Place • Promotion ENTRY STRATEGY

LOCATION

FINANCE FEASIBILITY
• COST OF THE PROJECT • MEANS OF FINANCE • PROJECTED PROFITABILITY - Sales Revenue - Raw materials • BREAK EVEN ANALYSIS

OPERATION PLAN
• SIZE OF THE BUILDING • RAW MATERIALS -Ajwain, Sauf, Mulethi, Sunth, Menthol • MANUFACTURING PROCESS • EQUIPMENTS -Plant and Machinery -Miscellaneous Assets

HUMAN RESOURCE PLAN
Particulars Skilled Worker Helpers Van driver Nos. 4 4 1 Monthly Salary 2000 1000 2000 Total Salary 8000 4000 2000

LEGAL DIMENSION

BUSINESS MODEL
• REVENUE SOURCES- Single Stream • REVENUE MODEL- Unit based DRIVERS-Raw materials, • COST packaging, working expenses, wages, selling expenses, administrative expenses • INVESTMENT SIZE:
 Promoters' Contribution 2.80  Loan from Bank/FI 6.81

CONCLUSION