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Typography

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The masthead is a large bold sans
serif font in italics, the italics giving a
classy, yet laid back and chilled style
which is the epitome of classic jazz.
The masthead is the largest font but
not by much which allows the page to
have a subtle and laid back
presentation. The cover line of ‘Clint
Eastwood the soundtrack of his life’
is the second largest which portrays
this as the main article, the name
Clint is the largest of the sentence as
this name is iconic and automatically
recognisable. The rest of the font for
the other cover lines are sans serif
and simple and clear which makes
the cover seem slightly business like
and serious.
Style-

The cover is very meticulous and ordered which is a big
contradiction to the usual style associated with jazz. It doesn’t
follow the typical route of eye, as there is a lot of information on
both sides of the cover. The cover lines on the right hand side
seem a little out of place and perhaps should have been lower
down nearer the base.
Colours-

The cover is dark and rather mysterious which is fitting with the
cover star, Eastwood gives off a dark and dangerous feel and the
cover is appropriate for him as the main subject of the issue. This
dark colouring also depicts the shadowy and sultry side of jazz.
The colouring of the font lightens up the page and also makes it
stand out well against the background nice and clearly.
Images-
The central image is a close up of
Eastwood’s face which shows him
looking directly at the camera which
makes him look intimidating and
threatening which again follows the
dark feel of the cover. The mise-en-
scene of the dark shadows on
Eastwood’s face again adds to the
mysterious and dangerous vibe of
the cover. The suit worn by him gives
a smart look but the open collar and
no tie shows a laid-back, roguish air
which fits his character.
Mode of address-
The magazine takes a very formal,
business like attitude towards its
reader. Its purpose is to relay
information. It takes a very direct
approach with declarative sentences
which are snappy and to the point.




Main Image
Annie Mac features the lead image of the front cover of ‘mixmag’. She is a well-
known DJ from radio 1 which encapsulates her attitude and representational
codes of the artist; she is heavily stylised to appeal to the VALs of the target
audience. Readers can relate her work from radio 1 to the magazine which may
encourage others into purchasing it. The stylist used to edit Annie Mac’s image
for the photo shoot used their own perception on how she is perceived by
others and what would be suitable to match her personality trait for the readers.
In addition, the lead image is positioned so that other features of the magazine
can fit around the photograph. Annie Mac creates the image to be more
powerful as there is eye contact between the artist and the readers, this image
chosen will have been chosen for a reason; it also links to the lead article; in
addition it links to the artist’s star persona and what they have been doing
lately.
The contrast of colours compliments the font styles and house style of the
magazine. Bright colours represent youth which is what the ‘mixmag’ is targeted
at.
Masthead
The masthead is the main
attraction of the magazine as for
the colour and font style used.
‘Mixmag’ could be referred to as
an informal type of magazine,
suggesting the house style is
aimed at a teenage target
audience.
The Left Third
‘mixmag’s’ left third includes the
important information such as
the articles featured in the
magazine; ‘Dizzee tears up Ibiza
rocks’ is used by the journalist to
give the audience a sense of
current affairs from the use of
language. This type of language
can appeal to the target audience
as it is informal. An upper case
font is used to attract readers as
upper case is used to express a
firm statement. ‘Win! An Ibiza
closing trip’ represents an
advertisement or special feature
as readers may be more
interested in purchasing the
magazine if it is beneficial to
them.
Lead Article
‘Is she ready for the biggest job in
dance music?’ this rhetorical
question involves the audience,
asking them to read the magazine
in order to retrieve the answer.
Words ‘biggest job’ and ‘dance
music’ appear thicker and darker
than in the standard version as the
editors want them to stand out.
This triumph over tragedy tells a
real-life story in which the subject
overcomes difficult personal
circumstances.
Cover Lines
Words such as ‘plus’ create the
magazine to be more fulfilling
than others; it creates the idea
that ‘Mixmag’ has more to offer
than other music magazines.
The artists listed have been
picked specifically to attract the
target audience with.

Style: The colour scheme of the
magazine consists of the colours red,
white and black and in this example the
magazine cover has a grey background.
This then results to the red writing being
of the main focus of the cover.
Header: The header stands out
because it is in a banner format with the
background being black and the writing
being white. There is irony in this
example because the header says ‘The
UK biggest magazine’ and next to the
word biggest there is Lady Gaga’s big
hair, this was done on purpose to the
emphasis the magazine’s popularity.
Main image: The main image is a
picture of lady gaga placed in the whole
of the middle third; with writing around
her. The image makes her look powerful
and seductive, that she is also the focus
of the front cover.
Cover lines: The cover lines seem
bigger and bolder in order of importance
‘100 most shocking’ is at the top and in
red writing, unlike the rest of the cover
lines and this may be because it has
more significance than the other cover
lines. The magazine uses different fonts
throughout the cover, mixture of serif
and sans-serif to introduce the formality
of the artist or the band.
Barcode/Price/Issue No.
The barcode is clear along with price
and issue date of the magazine, it is
important that this is apparent as people
know how much they’re paying and will
know if they are buying the most up to
date version of the magazine. However,
the price is strategically written in a
smaller size, so it won’t put off the
reader from buying the without being
influenced by the price.
Use of flasher/puff: The flasher is noticeable but does not
overpower the front cover like normal puffs do! The word ‘exclusive’
suggests to the reader that this is special to them, if they buy the
magazine; the news will be exclusively available to them and no one
else will know (this is a psychological technique). The use of the
ellipses also shows that there is a lot more to discover inside the
magazine and this creates a sense of intensity for the reader. With both
these factors readers will buy the magazine.
Main cover line: The writing is in
upper case and contrasts against the
grey simple background, also some of it
comes around of the main image and
this sets more of a 3D perspective on
the image. The writing being this way
may also connote that she shows some
things and the things people recognise
her by and there may be a side to her
that she doesn’t show!
The masthead: The masthead ‘Q’ magazine is just a simple single
letter and that is used to give the magazine significance over other British
music magazines. It is upper case serif font which is typical for most
magazines. The white coloured letter is layered over a dominant red box
and this almost lifts the masthead of the page even if it’s under an image.
Furthermore, this masthead is unique and reader can automatically
recognise/familiarise with it and can associate the uniqueness of the
masthead with the uniqueness of the magazine.