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CASE STUDY

A BEGINNING…..
• Pizza Hut was founded by
Dan and Frank Carney 1958 in
Addison, Texas, USA.

•By 1970 Pizza Hut had 314


outlets in the U.S.

•Worlds largest Pizza restaurant


chain

•Subsidiary of Yum! Brands Inc.


INDIAN INNINGS
•Pizza Hut entered India in 1996.

•Their philosophy is

‘ TAKE CARE OF YOUR


CUSTOMERS AND CUSTOMERS
WILL TAKE CARE OF YOU. ‘

•They found that Indian customers are


value-conscious, and not price-conscious.
FACTORS FOR SUCCESS
• Targeted young adults

• Offering best quality and affordable food

• Indianisation of the Menu.

• Moving beyond metros.

• ‘Customer maniac’ attitude


MARKETING STRATEGY

•Customer Initiatives

•Food N Fun

•“Pull the Fun Out Of Your Pizza”


NIRMA- True Indian Brand
"Nirma is not merely a brand or a product, it is a dynamic
phenomenon, a revolution, a philosophy”

• Type : Public
• Founded : 1969
• Headquarters : Ahmedabad
• Key people : Karsanbhai Patel
• Industry : FMCG
• Products : Nirma detergent,
Nima Soaps
• Employees : 14000 employees
PRODUCTS
Consumer Products:
Soaps (Nima Rose, Nirma Beauty Soap)
Detergent (Nirma Detergent Cake,
Nirma Detergent Cake
Salt (Nirma Shudh)
Scouring Products (Nirma Dish
washing Bar)

Industrial Products:
Sulphuric Acid
Glycerin
 Soda Ash
 Sodium Silicate
Reasons for Success
 Innovative “value for money” products
 Developing human resources
 Umbrella Branding-product
 Economies of scale
 Market creation
 Quality at an affordable price
 Reached the rural masses
 Exclusive & speedy distributors
 Penetration scheme
 Backward Integration
FUTURE STRATEGIES
Diversifying into more premium brands.

Introduce new line of products eg. Refined


cooking oil, perfumes etc.

Penetrate the global market.

Specialty chemicals: niche market.


THANK YOU