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Welcome

To
the presentation of
GLOBALIZATION

Date: 18-12-2009

Presented to Presented by:


Ms. Urvi Amin Zeel Sharma-B:50, Kartikey Jani-B:18
Sanket Shah-B:49, Amit Gurav-B:14
What is Globalization?
• Globalization can
be defined as
integration of
economic, cultural,
political and social
systems through
internationalizatio
n and localization.
From where it originated
History….
• Globalization has played an important role
in expansion of various dynasties.
E.g.:-Roman Empire, Mughal Dynasty.
• In 17th century Globalization became a
private phenomenon for East India
Company.
• East India Company became the first
company to share risk and enable joint
ownership of companies by issuing shares of
stock: an important driver for
globalization.
Modern Globalization
• Globalization, since World
War II, is largely the result
of planning by politicians to
break down borders that
hamper trade, to increase
prosperity and
interdependence thereby
decreasing the chance of
future war.
• Since World War II, barriers
to international trade have
been considerably lowered
through international
agreements.
Effect of Globalization…
Positive effects…
• Globalization has various aspects which affect
the world in several different ways such as:

Industrial
Financial
Economic
Political
Informational
Competition
Technical
Effect of Globalization…
Negative Effects…

• Increased inequality
• Brain drains
• Black marketing
• Exploitation of poor countries
• Child labour, Forced labour
Now we will see one practical
aspect of
“GLOBALIZATION”

“Air- Drome”
as a
case study.
WHAT IS THIS…???
“One world, One Burger”- McDonald’
McDonalds Mission
Statement
Visualize
My
Global
Conquests
One’s upon a
time I
When
was
Baby
History:
Year Description
1927 Brothers Dick and Mac McDonald open a hamburger
stand called "The Airdrome" at the airport in Monrovia,
California
1940 Open the first McDonald's restaurant, on U.S. Route 66


: begins to franchise their restaurant
1953 The McDonald's
1958 McDonald's worldwide sells its 100 millionth hamburger.

1959 McDonald's begins billboard advertising.


1962 McDonald’s first National magazine ad appears in life
magazine
1963 The 500th McDonald's restaurant opens in Toledo, Ohio.

1968 The 1000th McDonald's restaurant opens in Des Plaines,


Illinois.
1971 The first Asian McDonald's opens in July in Japan
History –
Year Description
Cont.
1972 The McDonald's system generated $1 billion in sales
through 2200 restaurants.
1978 The 5000th McDonald's restaurant opens in Kanagawa,
Japan.

1980 The 6000th McDonald's restaurant opens in Munich,


Germany
1984 The company is a main sponsor of the 1984 Summer
Olympics

1996 First McDonald's opens in Belarus, marking the chain's


100th country
1996 The first Indian McDonald's opens

2003 McDonald's starts a global marketing campaign labeled


as
"i'm lovin' it“ simultaneously in more than 100
Present Scenario:
World Location Year wise
Our research and conclusion
for Mcdonald’s Corporation:
SWOT Analysis

Organization Hierarchy
Chart
SWOT Analysis
STRENGHTS: WEAKNESS:
S1:Advertisement W1:Product Development
S2:Great Partnership with W2:Price
Coca-Cola W3:Management of
S3:Clean Environment franchisees
S4:Proffesional training
OPPURTUNITIES: THREATS:
O1:Internationalization T1:Health-Conscious
O2:Growing dinning out customer
Market. T2:Local competetior
T3:Economic downturn
T4:Saturated industry.
Internal
factors
Strengths Weakness
External
Factors

Opportunities Explore new oversea Change menu acc. To


market country
Promote & advt along with Promote its Best-seller
coke Switch to local suppliers
Promote for kid & attract Strictly Select new
middle age grp Franchisees

Threats Promotion campaign Add new Flavor


Switch to healthier product Buy-more Save More
lines of coke Promotion Strategy
Emotional attach strategy Brand itself with better
Open the door to Services
Hamburger Uni for more Strictly Select new
managers Franchisees
Organizational Hierarchy Chart
Level 5 Restaurant
Manager

Second First
Level 4 Assistant Assistant
Manager Manager

Trainee
Level 3 Manag
er

Shift Floor Trainee


Level 2 running Manag Floor
Floor er Manager
Manager
Trainee Crew Trainin
Level 1 Crew Membe g
r Squad
McDonald’s
growth
report

Revenue
▲ US$ 22.6
billion
McDonalds survives the
recession
Bibliography
• www.wikipaedia.com
• www.mcdonalds.org
• www.google.com
Made by:

Zeel Sanket
Sharma Shah

Kartike
Amit
y Jani
Gurav
BYE BYE
SEE U AT McDonald's

YouTube- McDonaldisation.avi