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1.

Mistake #1: Its in Spanish


Therefore it is
Hispanic Marketing
2.Mistake #2: Bad Translations
are No Bueno
.Mistake #: !el"ing on
Stereot"pes Instead of
#ultural Insights
$.Mistake #$: %oliticians are
&lienating #onstituents 'ia
(utrageous
%olitical #a)paigns
*.Mistake #*: Tr"ing too hard
6.Mistake #6: Marketing to
Hispanics Without
Multicultural Staf

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