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Are You Selling Pants, Or Selling A Dream?

Are You Selling Pants, Or Selling A Dream?

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Published by Matt Heinz
Ninety-eight marketing ideas, insights and inspirations to help you sell more, build your brand and delight your customers
Ninety-eight marketing ideas, insights and inspirations to help you sell more, build your brand and delight your customers

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Published by: Matt Heinz on Apr 04, 2007
Copyright:Attribution Non-commercial

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08/14/2013

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Are you trying to get yourself, your business or your product noticed by
someone in your network? Or maybe you're trying to add something special to
your network?

John Jantsch suggests in his well-written Duct Tape Marketing blog that you
simply send them an unsolicited testimonial. Let them know you like what
they're doing, you like something about their product, or simply endorse their
value as a professional (appeals to vanity and self-promotion work just as well
here).

It's a good reminder that some of the best ideas aren't always the most
complicated. Brilliance very often is found in simplicity.

Get more at MattonMarketing.com

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