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Are You Selling Pants, Or Selling A Dream?

Are You Selling Pants, Or Selling A Dream?

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Published by Matt Heinz
Ninety-eight marketing ideas, insights and inspirations to help you sell more, build your brand and delight your customers
Ninety-eight marketing ideas, insights and inspirations to help you sell more, build your brand and delight your customers

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Published by: Matt Heinz on Apr 04, 2007
Copyright:Attribution Non-commercial

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08/14/2013

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Are you a small business trying to build a significant presence for yourself
quickly, and for a low cost? In just part of an afternoon, you can:

Start a blog on Blogger.com, and teach people things you know. Home
improvement tips, beauty advice, fashion trends, whatever you do. Blogger is
free.

Register a "vanity URL" via GoDaddy to promote your blog. Just have the new
vanity URL redirect to your blog, and that's your Web site! Your URL will cost
just $7 bucks each year.

Start asking your customers for their email address, and start a newsletter via
Constant Contact. It's free for 60 days, or free forever if your email database is
less than 50 names. But if your database is between 51 and 500 names, it's still
just $15 bucks a month. Your newsletter features teasers to content on your
blog, which drives traffic back to your Web site. Professionally-designed
templates are waiting and ready, all included in the price.

Promote your Web site and newsletter by printing business cards with
VistaPrint.com. Your first 250 business cards are free, and to add a newsletter
sign-up tout on the back (with URL) it's just $6 bucks. You'll pay for shipping,
but that's just another $5 bucks if you do the economy ship rate.

So, you now have a custom Web site, custom URL, an email newsletter, and
business cards to promote all of the above.

And your first month fees (including the annual costs) is $18 bucks. Each month
moving forward, it's just $15 bucks a month.

Perfect for small businesses, right? Sure. But if you're a big company, or big
agency, why not try these tools for your next marketing campaign? Your next
product launch? Or your next guerilla effort? I'm guessing it'll be far cheaper
than other options. And it'll take less than an afternoon to get up and rolling.

Get more at MattonMarketing.com

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