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Key Internal Factors WWeight Rating Weighted

Score

Strengths

1. Production growth was 10.78% that was higher than the industry
average in 2010



0.02




4




0.08
2. Lowest cost of feedstock in the industry 0.11 4 0.44
3. Increase in the production capacity by 4% in 2009 compared to 2008 0.02 3 0.06
4. Integrated global organization of 33,000 employees worldwide
5. Net profit was higher than the industry average in 2009
6. Efficient cost management and strong pricing strategy
7. Current ration was above Chemical-Diversified average in 2009
8. Strong liquidity SR 56,377.43 Million
9. HADDEED total sales was 5.153 million tons,
exceeding the expectations in 2009
10. Production capacity of 600,000 tons annually
11. Diversified portfolio of products, 6 SBUs

Weaknesses

12. Operating margin decreased from 28.71% to 18.25% in 2009
13.Sales growth declined to 7.13% that was below the Chemical
Diversified average of 15.03% in 2009
0.01
0.03
0.05
0.04
0.06
0.09

0.11
0.1



0.03
0.06

2
3
1
2
2
3

3
2



2
3

0.02
0.09
0.05
0.08
0.12
0.27

0.33
0.2



0.09
0.18

14. Profitability ratio decreased from 21.4% to 8.4% which was 50% less
than the C.D average in 2009
15. Negative growth of innovative plastics
16. Weak supply chain management

0.12

0.06
0.08

4

2
1


0.48

0.12
0.08
Total 1 2.69