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IDENTITY

SHEET

Experience It.
D O W N T O W N

R A L E I G H

LOGO COLOR SCHEME

Print

Web

CMYK Process Color

Hex Colors

C:11 M:34 Y:95 K:0

E4AB2E

C:0 M:80 Y:95 K:0

F15A29

C:13 M:100 Y:87 K:17

B61A2B

C:50 M:88 Y:5 K:0

914493

C:100 M:95 Y:5 K:0

2A3990

C:100 M:0 Y:0 K:0

00AEEF

B AC KG R O U N DS
Logo should only be used on white, light gray, or black. Logo should never be
place on a background, aside from the approved colors.

Experience It.
Experience It.
D O W N T O W N

R A L E I GDHO W N T O W N

R A L E I G H

TYPOGRAPHY

Skwirl
Skwirl should only be used for headline text.

C:80 M:10 Y:45 K:0

00A79D

C:81 M:9 Y:92 K:0

20A554

Gotham Medium should be used primarily as subhead text, but can also
be substituted as body text as well.

C:0 M:0 Y:0 K:80

58595B

Gotham Book

Gotham Medium

Gotham Book should be used primarily as body text.

L O G O L AY O U T & F O R M AT S ( A P P R O V E D )
Vertical

Grayscale

Horizontal

Experience It.
D O W N T O W N

Experience It.
D O W N T O W N

R A L E I G H

R A L E I G H

Experience It.
D O W N T O W N

R A L E I G H

UNAPPROVED

LO G O S I Z E & S PAC I N G

Size
Experience It.
D O W N T O W N

R A L E I G H

1.75" wide

Please do not scale to less than 1.75" wide

Spacing

Experience It.
D O W N T O W N

R A L E I G H

When using the logo, please use the x height of the “E” in
“Experience” as a spacing guide for other elements surrounding the
logo, such as pictures and text.
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