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Ashley Yelverton

804-200-9976
Yelverag@dukes.jmu.edu
Current Address:
474 Snowberry Lane
Harrisonburg, Virginia 22807

Permanent Address:
12121 Ivey Mill Rd
Chesterfield, Virginia 23838

Education
James Madison University, Harrisonburg, Virginia
Bachelor of Business Administration May 2015
Major: Marketing
Minor: Human Resource Development

Major GPA: 4.0


Cumulative GPA 3.41
Presidents List- Spring 2014
Deans List- Fall 2011

Work Experience
Target Corporation, Richmond, Virginia

June 2014- August 2014

Executive Store Intern


Helped implement employee programs following data breach crisis resulting in higher conversion of customers to RedCards.
Worked directly with Executive team to design and implement internal employee focused programs resulting in consistent
internal brand management.
Collaborated with Executive Team Leader leading to recommendation of in-store promotional marketing.
Lead daily Sales Floor team huddle leading to improved interpersonal communication between floor staff and management.
Responsible for documenting and communicating with employees struggling with company policy.
Appointed Leader on Duty to act as contact person for entire store resulting in improved leadership skills.
Presented Internship Summary and project findings to Executive staff generating positive feedback.
Improved understanding of Operations, Supply Chain Management, and Human Resources providing increase in understanding of
a holistic approach to business.

Sterns Printing and Engraving, Richmond, Virginia

May 2013- August 2013

Sales and Accounts Intern


Worked in close collaboration with Accounts Payable.
Responsible for depositing more than $50,000 into Accounts Receivable weekly.
Participated in sales calls to returning and potential customers leading to new clients.
Received all incoming samples from companies and matched with Purchase Orders.
Completed audit of sales person use of mobile phone for company president resulting in improved phone usage by company as
well as expense reduction.
Used organizational skills to improve client record management system making it easier for sales staff to find complete history of
purchase history of clients.

Relevant Coursework
COB 300 a 12 credit course of Integrated Functional Systems that resulted in a business plan including Marketing, Finance,
Operations, and Management sections.
Integrated Marketing Communications (MKTG 384)-Created a strategic IMC plan for a nonprofit organization and gave formal
presentation to the Executive Director with recommendations.
Strategic Internet Marketing (MKTG 470)-Utilized all aspects of digital marketing to create a strategic plan to increase profitability
for a local craft brewery.
Marketing Analytics (MKTG 482) - Learned to use a marketing database and statistical analysis to make data driven decisions as
well as market segmentation and target market decisions.

Community Involvement
Big Brother/Big Sister Organization
Mentor for a child in the Harrisonburg community
Alpha Kappa Psi Professional Business Fraternity
Executive Board- Master of Rituals
Best Pledge Award
JMU Professional Sales Club
President and founding member
Studied Abroad in London
Developed intercultural communication, and improved interpersonal skills
References available upon request