You are on page 1of 6

What is your gender?

17

18
16

14

# of Respondents

14
12
10
8
6
4
2
0
Male

Female
Gender

What are your favourite fruit drink flavours?
Fruit/Tropical Punch
Banana-Strawberry Mix
Watermelon
Pineapple
Cranberry

Raspberry
Strawberry

Flavour

Orange
Mango
Cherry
Peach
Berry Mixes
Apple
Pomegranate
Grape
Blueberry
Lemon/Lemonade
Kiwi-Strawberry Mix
0

1

2

3
# of Occurances

4

5

6

Drink Colour Preferences

Is the colour of a fruit
drink important?

Light Colours
Matching Drink Flavour
Lime Green

Colour

Pink

No
39%

Yes
61%

Blue
Yellow
Orange
Red
0%

5%

10%
15%
20%
Percentage of Votes

25%

30%

Which brands do you purchase fruit drinks from most
often?
McCafe

Snapple
Oceanspray
Fruitopia
V8
Jones

Brand

Simply Beverages
Caprisun
Oasis
POM
Sanpelligrino

Tropicana
SunnyD
Minute Maid
None
0

1

2

3

4

5

# of Occurances

6

7

8

9

Do you prefer carbonated drinks?

Do you prefer a viscous
smoothie or juice?
Either
23%

NonCarbonated
48%

Carbonated
52%

Smoothie
45%

Juice
32%

How important is it to you if a fruit drink is made of all
natural ingredients?
10

9

9

8

# of Responses

8

7

7
6
5

4

4

3

3
2
1
0
Not Important - 1/5

2/5

3/5

4/5

5/5 - Very Important

Importance Scale

How often do you buy fruit
drinks in larger amounts
at grocery stores?
# of Responses

10

9

8

Which two types of media
advertisements do you find most
effective?

9
7

6

9

5

2

Internet
TV

5

4
2

27

1

Posters/Billboards

19

0
Never - 1

Radio

2

3
Frequency Scale

4

5 - Always

Magazines

Where do you usually buy fruit drinks?
Anywhere Available

Vendor

Fastfood Restaurants

Vending Machines

Convenience Stores

Grocery Stores

0

2

4

6

8

10

12

14

16

# of Responses

Which container do you prefer?

Container

350ML GLASS BOTTLE

450ML PLASTIC BOTTLE

335ML CAN

200ML JUICE BOX

0

2

4

6

8

# of Responses

Which can proportions do you
prefer?

Thin & Tall
(e.g. Red Bull)
55%

Classic
(e.g. Coke)
45%

10

12

14

Do you take any nutritional
supplements?

Do you suffer from acne?
*(Inferred, not asked)

*(Inferred, not asked)
No
16%
Yes
45%

No
55%

Yes
84%

Which of the following nutritional supplements do you take? *(optional)

Nutritional Supplement

Vitamin C
Vitamin B-Complex
Vitamin A
Multivitamins
Omega 3
Protein
0

1

2

3

4

5

6

7

8

9

# of Responses

If you suffer from acne, how badly does it affect your self-image?
*(optional)

12
10

# of Responses

10

8

6

5
4

4

4

3

2

0

Mildly - 1

2

3
Acne Concern Scale

4

5 - Severely

10

Are you willing to pay extra for a drink if it benefits your physical
appearance (e.g. anti-acne, antioxidants, thicker hair, etc.)? 11

12

*Priced similarly to POM & Energy Drinks

10

# of Responses

8
6
6

5

5

4
4

2

0
Not at all -1

2

3

4

5 - Certainly

Willingness Scale

Importance of different fruit drink criteria:
Visual Appeal

10

16

Nutrition & Health Benefits

12

16

25

Availability

32

20

Price

13

8

21

21

15

10

20

8

44

Sweet/Sugary Taste

27

10

85
0

20

6

3

24

40

60

80

12

100

6 1
120

140

(DERIVED) PRIORITY SCORE

Rank:
Most Important - 1st

2nd

3rd

4th

Least Concern - 5th

Ranking
Criteria

1st

2nd

3rd

4th

5th

17

6

4

3

1

Price

3

11

9

5

3

Availability

4

2

7

10

8

Nutrition & Health Benefits

5

8

7

5

6

Visual Appeal

2

4

4

8

13

Sweet/Sugary Taste