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YU T B cc

trong n phm
truyn thng

LAyout in design
Chnh - ph | Primary - Secondary
Ln - trung bnh - nh | Large - Medium - Small
Tnh dn dt | Guidance
Tnh lin kt | Linkage
Cn bng th gic | Visual Balance

CHNH - PH

PRIMARy - SECONDARY
To n tng ban u

make first impression


SHOW thng tin chnh, quan trng

show the primary and important info


Dn dt ngi xem

lead viewers
bt buc phi c

required in product

Icon 4
Client: Vinaconex (Vietnam)
Scope: Construction
Date: 2013

2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Creative Director: Tung Juno


Designer: Thanh Nguyen, Trang Pham
Account: Han Khuat

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rio creative
Client: RIO Creative (Vietnam)
Scope: Design Agency
Date: 2014
Creative Director: Tung Juno

2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Designer: Son Vu, Minh Tran, Hieu Nguyen


Account: Han Khuat

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charlie buddies
Dog Food
Client: Charlies Buddies (UK)
Scope: Pets Food
Date: 2014

2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Creative: Ha Phung
Designer: Minh Tran,
Hieu Nguyen, Son Vu
Illustrator: Minh Tran
Account: Marc Rivera

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LN - TRUNG BNH - NH

Large - medium - small


To tng phn v t l

creat contract of ratio


To tnh chnh - ph trong sn phm

creat primary - secondary in product


phn cp thng tin

decentralized infomation
dn dt ngi xem

lead viewers

drinkin good (concept)


2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Client: Dalat Juice


Scope: Juice
Date: 2014
Creative: Thanh Nguyen
Designer: Son Vu, Minh Tran
Account: N/A

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syncho
Ch S

Client: Syncho Corp (India)


Scope: Technology,
Smartphone App

Monogram pht trin t

Date: 2014

Idea

ch S trong t Syncho

Lun chuyn lin tc ca

Creative Director: Tung Juno


Designer: Minh Tran, Tam Do,
Hieu Nguyen

d liu

Account: Marc Rivera

Kt ni

Color
C100 M18 Y0 K0
R0 G151 B219
# 0097db

2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Typeface

Chino ITC Pro


abcdefghijk
lmnopqrstuv
wxyz
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ
0123456789

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Tnh dn dt

guidance

visual habits

1/3 ratio

visual habits

zip media
Client: Zip Media (Vietnam)
Scope: Digital Media Agency
Date: 2013
Creative Director: Thanh Nguyen

2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Designer: Trang Pham, Tam Do


Account: Han Khuat

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th gii
hi sn (concept 1)
Client: Thegioihaisan (Vietnam)
Scope: Seafood, Restaurant
Date: 2014
Creative: Tung Juno
Designer: Son Vu, Minh Tran
Account: Han Khuat

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1/3 ratio

stella
chocolate
Client: Stella Food (Malaysia)
Scope: Chocolate
Date: 2014
2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Creative: Thanh Nguyen


Designer: Son Vu,
Minh Tran, Hieu Nguyen
Account: Marc Rivera

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tnh LIN KT

Linkage
Kt ni cc thnh phn trong sn phm thit k
connect components in the product

hn ch ti a s ri rc b cc (s khng lin quan


gia CC thnh phn)
limit the discrete composition

TST
Client: Trading Service Technology
(Vietnam)
Scope: Technology, Mechanical
Date: 2013
2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Creative Director: Tung Juno


Designer: Thanh Nguyen, Trang Pham
Account: Han Khuat

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drinkin good (concept)


2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Client: Dalat Juice


Scope: Juice
Date: 2014
Creative: Thanh Nguyen
Designer: Son Vu, Minh Tran
Account: N/A

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VIsual balance

thng ip
ha bnh
Client: N/A
Scope: Infographic
Date: 2014
Creative Director:
Tung Juno
Designer: Minh Tran,
Son Vu,

2 0 1 4 R I O C r e a t i v e - w w w. r i o . v n

Tam Do, Trang Pham


Illustrator: Minh Tran

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Thank for
your attention !
Rio Creative & Media .jsc
175 Chua Lang St,
Hanoi, Vietnam