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INTRODUTION TO E-COMMERCE

UNIVERSITY OF THE PHILIPPINES


OPEN UNIVERSITY
FACULTY OF MANAGEMENT AND DEVELOPMENT STUDIES

CUSTOMER SEGMENTS

WHO DO YOU SERVE?


Detailed description of target customer profile

VALUE PROPOSITION

WHAT PROBLEM DO YOU SOLVE AND


WHAT NEED DO YOU ADDRESS?
Does your offer promise enough added value to motivate your
customer to pull out their credit card?

CHANNELS

HOW DO DELIVER VALUE TO


YOUR CUSTOMERS?
Physical or Virtual

CUSTOMER RELATIONSHIP

WHAT TYPE OF RELATIONSHIP WILL


YOU HAVE WITH YOUR CUSTOMERS?
Personal? Transactional? Retentive?

REVENUE STREAMS

HOW DO YOU GET PAID?


REVENUE MODELS: Retail, Transactional, Freemium,
Advertising, Auction, Licensing, Subscription

KEY RESOURCES

WHAT RESOURCE IS THE MOST


ESSENTIAL THAT WHEN ABSENT
WILL UNDERPIN YOUR BUSINESS?
Most critical asset for business to be successful

KEY ACTIVITIES

WHAT ACTIVITIES YOU NEED TO DO


WELL TO BE SUCCESSFUL?
Core process or activities to differentiate from competition

KEY PARTNERS

WHICH PARTNERS/SUPPLIERS YOU


NEED TO FURTHER IMPROVE YOUR
MODEL?
Who do you need to rely on to accelerate growth

COST STRUCTURE

WHAT ARE THE COST STRUCTURES


TO OPERATE THE MODEL?
Which key resource and activity drive your costs

DeMOLAY.PH: E-Commerce

THANKS!
RM Nisperos
Course Instructor
Introduction to E-Commerce
University of the Philippines Open University

http://rmnisperos.com
ramonmanuel.nisperos@upou.edu.ph
info@rmnisperos.com
facebook.com/RMnisperoswebsite
@RMnisperos
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