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¢Presented to You by ¢Chandan Kumar Sinha elnstitute for Technology & Management, Warangal. eUSP & SWOT Analysis of Luxury brand Gucci. Syd) ahead as eStrong brand name e Strong presence in the international market ¢ Diversification strategy with a large portfolio of brands ¢ More control over the distribution channel Weaknesses Cmte) Muley nea eel nile 1X1 aU -Xlam Taal AON WU ALENT TSS ¢ Weak financial base (decline in margins, high debt... ¢ Weak profitability from other brands than Gucci Opportunities ¢ Enter high potential growth markets in Asia, particularly India and China © Consolidation of other brands (build competitive advantage in different business segments

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