VLCC

BY SUSHMA S. MBA0902078

INTRODUCTION
• The guiding vision of VLCC Group is “Transforming Lives”. By “Transforming Lives”, we imply transforming self, spreading happiness and transforming future. • Founded by Mrs. Vandana Luthra in 1989. • Plant- PUNE (R&D), GURGAON • MD- SANDEEP AHUJA • Today VLCC is the single largest player in the organized sector with a pan-India presence of nearly 225 outlets across 75 cities, 1 in Kathmandu, 9 locations in UAE, 2 in Oman, 1 in Bahrain and 1 in Al Ain.

Recognition & Awards
• VLCC has over the years received a host of awards for excellence and women entrepreneurship • Rajeev Gandhi Women Achiever 2008. • Amity Woman Achiever Award for promoting Health and Fitness Solutions, 2006. • Images Retailer of the Year Award 2004, 2005 & 2006 (Health & Beauty category). • ICICI Bank Retail Excellence Award 2005 (Health & Beauty). • VLCC Alive was awarded the Most

Services
• • • • • • • Skin care Slimmers aid Hair care solutions Pain relieving Foot care Lipcare

MARKETING STRATEGIES
• They plan to re-define and establish Rs 900 Crore Skin care industry in INDIA. • It has created Niche market in health and fitness. • They plan to carry out extensive educational and training program for beauty parlor in phased manner. •

Cont…
• They will be starting these extensive training programs in Delhi first, followed by all the metropolitan cities. • They want to organize beauty saloons in INDIA. •

PROMOTIONS STRATEGIES

• Comprehensive wellness pack- Rs 4950/• Posture improvement therapy • Unlimited number of times Facial, Hair cut, Pedicure, retouch, Hair wash. • They organize events for their clients. •

GLOBALISING
• They have BPO called AGIS communications, group of ESSAR communications • They have got 225 outlets 70 cities • Overseas 11 VLCC centers in 4 countries •

THANK YOU