Consumer perceptions

and behaviors for

sustainable products
Le 24 juin 2014

N o v e m b e r 2 0 th, 2 0 1 4

MAIN EUROPEAN TRENDS

MAIN EUROPEAN TRENDS

Avoid environmentally
unfriendly products

Buy environmentally
friendly products

(Often + All the time)

(Often + All the time)

37%

40%

38%

34%

27%

46%

25%

36%

The extra cost of environmentally

18%

22%

friendly products is not worth it for me

27%

28%

(Often + All the time)

BUYERS OF WOOD-DERIVED PRODUCT

(FRANCE)
CONSOMMATION RESPONSABLE

ENTREPRISES

Garantee

Garantee

Garantee

Garantee

Reconciliation

Garantee

Reconciliation

Thank you

Elizabeth Pastore-Reiss