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By :

Neha Arya
Anmol Sahni
Radhika Gupta
Chinmay Jagga
Shivi Aggarwal
Madhusudhan Partani
Tata Profile:
 India’s Largest business group

 Diverse businesses in 7 sectors

 International income 61% of Group Revenue

 Operations in over 80 countries

 Products and services exported to 85


 Largest employer in private sector: over

300000 employees
 PURPOSE: Attain leadership through business
excellence in the sectors we operate in,
while upholding our values and integrity, to
improve the quality of life of the
communities we serve.


 CORE VALUES: Integrity, understanding,

excellence, unity and responsibility.

Market capitalization of various companies
Entries :
Exits :
Passenger Cars
Soaps and toiletries
Auto Components ( Mostly JVs )
Consumer electronics
Branded white goods
Home entertainment
IT Hardware


Oil Drilling
Current Strategy:

 Diversification

 Inorganic Growth

 Backward Integration

 Market exploration

 Blue Ocean Strategy

 Globalization Strategy
Swot of tata Group

Microenvironment Value Chain
Business Model Distribution
Resource and capabilities  Macro environment

Exports Free Market 
New Products Low Barriers
New Markets Globalization of Economy
Acquisitions and Mergers
Tata Motors :
Established: 1945
Market Cap: Rs 6.763cr/$1.4bn
India’s largest automobile company by revenue
Leadership position in commercial vehicles
       Global no.4 in M&HCV trucks; No.2 in buses
No.3 in Passenger car vehicles in India
Strong subsidiaries/associates
Tata Daewoo, Hispano , Telcon , Tata Technologies, European 
Technical centre in UK and Tata motors Thailand
Thrust on growing International Presence
Largest truck manufacturer and second largest While many of its competitors have aggressively

passenger vehicle manufacturer of India. expanded into overseas markets, Tata Motors has
Company is the fifth largest truck manufacturer in the ventured into foreign countries only in the recent past.

Produces a diversified range of vehicles catering to a

wide range of customers and is witnessing a constant

growth in its sales.
Goodwill of TATA brand.

An Industrial partnership agreement with Fiat Stiff competition from global automobile companies.

Huge unexploited market. Other factors such as rising fuel and raw
Acquisition of DCVC material costs, stringent emission norms and the
Unveiling of the world’s ‘low-cost’ car. related of compliance can affect the company's
performance, going forward.
Safety & reliability issues.
Suggested Strategies

 Product differentiation by means of space,

efficiency, comfort and luxury

 Segment penetration (Tata Nano)

 Cost Leadership

 Backward Integration

 Contingency Plan

 Partnering with Global Brands

Tata Steel :

•Established in 1907
•Market Capitalisation : Rs . 13 . 301cr / $2 . 7bn
•Fortune 500 Company
•World ’ s 6 th largest steelmaker : 28 MTPA
Jamshedpur works , Corus ,Natsteel Asia ,
Tata Steel (Thailand)
•Presence in 50 markets ; manufacturing
operations in 24 countries
•Expansion plans
Brownfield: Jamshedpur Works
Greenfield : India and overseas
.Self sufficient in the case of the 
Raw material for steel 
major raw material Iron ore.
production are rapidly depleting 
Very advanced research and 
and non renewable
development wing.
Steel production in India is 
Strong retail and distribution 
hampered by power shortages
High cost of basic inputs and 
Aggressive mergers and 
Low Labour productivity.

Rising of environmental costs 
Enormous scope for increasing 
due to increased concerned on 
global warming.
Unexplored rural market
Threat of substitutes.
Booming infrastructure
Scarcity of non renewable 
Suggested Strategies
 Invest more in R&D for technological

 Focus on rural areas and tier 2 and 3 cities

undergoing infrastructure developments.

Tata Indicom
 Services-Fixed/mobile,voice/data/VAS
 Segments-Carriers, corporate, SME and
 Networks-Domestic and International

 Established 1995

 Pan-India 3G ready CDMA network

 6bn commitment

 Entering GSM services shortly

 32m customers

 India’s largest branded telecom retail chain

 Objective: 80m customers by 2013

Current strategies

 JV with foreign players like NTT DOCOMO of

Japan, which provides them global exposure.
And also
 Aggressive promotion tools like discounted call
 Pioneer of plans like 1 paisa per second

 The Limca Book of Records 2007 edition for

being the First telecom operator in India to
inaugurate 100 TrueValue Shoppes (TVS)
across the nation on a single day.
 The addition of Youth Brand i.e. Virgin Mobiles
has increased the value of TTSL.

Future Strategies

 Since it is penetrated only in urban areas, it

needs to focus on rural penetration.

 With existence of cut throat competition , the

TTSL shall adopt customer centric plans.

 The Number portability has further added to

the baskets of problem. Now for TTSL, the
most important factor is its customer loyalty

 It shall provide the value added services so

that customer can be retained.