PROJECT REPPORT

ON

MYK LATICRETE INDIA PVT.LTD.

KOLKATA

A Project Report submitted in partial fulfilment of the requirements

For the award of the degree of

MASTER OF BUSINESS ADMINSTRATION

Collaboration program with
PRIST University
BY

SAGAR KUMAR
Reg. No- CM 2091860074

Under the guidance of

Prof. Jayshree Kotwal

PRIST UNIVERSITY
Vallam, Thanjavur
2010
1

STUDENTS DECLARATION
I declare that the project titled MARKETING RESEARCH is an original
project done by me and no part of the project is taken from any other project
or materials published or otherwise or submitted earlier to any other college
or university.

SAGAR KUMAR

ACKNOWLEDGEMENTS
I extend my special gratitude to our beloved director Shri. ANANDARAM,
Our Dean and Co-coordinator Prof. H. Muralidharan for inspiring me to take
up this project.

I wish to acknowledge my sincere gratitude and indebtedness to my project

guide Prof. of M.S. RAMAIAH MANAGEMENT INSTITUTE, Bangalore for
his valuable guidance and constructive suggestions in the preparation of project
report.

I extend my gratitude to MYK LATICRETE INDIA PVT. LTD. and the TSM
(Territory Sales Manager) MR. DIBYENDU DAS, and all my colleagues,
friends for their encouragement, support, guidance and assistance for
undergoing industrial training and for preparing the project report.

SAGAR KUMAR

Table of contents
Sl. no.
1

Chapter name
Introduction
General Introduction

Page no

Profile of the organization

Origin of growth
Growth & present status of the organization
Future plans of the organization
Organizational hierarchy
Product and service of the organization
SWOT Analysis

6
7
8
9
10
11-37
38-39

Discussions on training
Students work profile
Description of live experience
Contribution to the organization

40
41
42
43

Study of research problem

Statement of problem
Objective & scope of study
Research design and methodology
Analysis of study
Summary of findings

44
45
46
47
48
49

Summary and conclusions

Summary of learning experience
Conclusions and recommendations
Annexure
Bibliography

50
51
52
53-55
56

General introduction

I extremely happy to join internship under the famous company MYK

LATICRETE (INDIA) PVT.LTD, Kolkata which is one of the real state
company in worldwide.

I have visited the different markets of Kolkata and many of them have
appreciated with thanks and have encouraged me to go ahead with courage and
honesty. I shall be ever grateful to the respectable staff of this company. I whole
heartily wish the prosperity of the company as well as by famous institution
where I have been studying now.

Profile of The organisation

Origin of the Organisation

Mission Statement
"Maintain our global leadership in high quality installation systems for
ceramic tile and stone."
MYK LATICRETE India is a joint venture between LATICRETE
International, USA and the MYK Group, India, a dynamic business group with
interests in diverse industries as cement, machinery manufacturing, textiles,
construction
chemicals,
and
industrial
fans.
MYK LATICRETE is the first and only company in the industry of tile
and stone installation materials to have obtained the prestigious ISO 9001:2000
Company Certification, which exemplifies its commitment to provide the
customers
with
products
of
highest
quality
and
standards.
MYK LATICRETE is expanding its operations into Indian sub continents
countries like Sri Lanka, Nepal and Bhutan. It has 12 regional offices with over
200 employees and a 300+ dealer network across the Indian sub continent.
For over 50 years and in more than 120 countries, LATICRETE has been
the world leader in high- strength, shock and weather resistant installation
systems
for
ceramic
tiles,
pavers,
brick
and
stone.
LATICRETEs history of successful installations internationally is a
testimony of its efficiency. The companys long record of product quality par
excellence has ensured international success in a wide range of project areas
facades, swimming pools, residential, commercial, industrial floors and
renovation
works.
The range of products manufactured at its facility at Rudraram,
Patancheru in Andhra Pradesh adhere to strict quality standards. Now, to cater
to its increasing consumer base in north India, a new plant has been
commissioned at Sotanala in Rajasthan.

GROWTH AND PRESENT STATUS

OF THE ORGANISATION
MYK LATICRTE India is the first and only company in the industry of tile and
stone installation materials to have obtained the prestigious ISO 9001:2000
Company Certification, which clearly shows its commitment to provide
customers with products of highest quality and
1. In a span of eight year, MYK LATICRETE which started off with
a corporate office in Hyderabad is now spread across the country
with 13 regional offices and a 300 dealer &distributor network and
is still growing. It continues to extend its world class services and
solution among builders architects and even home owners.
2. In compare to 2004, MYK LATICRETE increases their sale 35
times more in Eastern Zone in recent years.
3. From 2004 till now MYK LATICRETE have more than 50
exclusive dealer and sub-dealer only in Kolkata and South Bengal.
4. Since its commission in the year 2000, MYK LATICRETE range
of products have been manufactured at its facility located at
Rudraram, Patancheru in A.P. To ensure that the products adhere to
strict quality standards, the factory is equipped with advance
testing equipment such as INSTRON UNIVERSAL Testing
Machine, thereby upholding MYK LATICRETE commitment
towards quality. Now, to cater to its increasing consumer base in
North India, another manufacturing plant has been commissioned
at Sotanala in Rajasthan in the year 2006.

FUTURE PLAN OF THE

ORGANISATION
Higher the goals tougher the climb
In this fast growing world each and every company wants to stand
on the peak of the world by achieve their goals and by fulfil the customers
needs and wants. So to achieve this goal every company has their certain future
plans to attract their customers. In the same way MYK LATICRETE (I)
PVT.LTD has their own future plans to fulfil the wants and needs of their
respected customers and these are as follows:
1. MYK LATICRETE (I) PVT.LTD wants to setup their factory at
Eastern Zone at Kolkata.
2. Also wants to achieve maximum targets in the form of customers.
3. Taking necessary steps to increasing better service facilities.
4. Also wants to develop new techniques and tools for rapid and
better production.
5. Within 2015 MYK LATICRETE (I) PVT.LTD wants to stand on
number 1 position in the field of Tiles & Stone Installation in the
market throughout the World.

ORGANISATIONAL HIERACHY

Regional Sales Manager

Bengal Retail Manager

Bengal Project Manager

Bihar & Jharkhand Region

North East Region

2 Executives

3 Executives
Executives
2 for

1for Rest of

KOLKATA

KOLKATA

10

PRODUCT PROTFOLIO
MYK LATICRETE INDIA PVT.LTD. Manufacture 7 different types
of products and these are:
1.
2.
3.
4.
5.
6.
7.

Adhesives
Grouts
Waterproofing
Sound Control
Wall Putty
Sealers
Sealant

11

1. ADHESIVES

LATICRETE 290
LATICRETE 290 Floor and Wall Thin Set Adhesive is a high performance dry set
adhesive for use with water or latex for installing ceramic tiles, marble and stone using the
thin-set installation method. For use in floor and wall installations, it has high track and will
hang wall tile without slippage. Use with LATICRETE 73 Crete Admix for high
performance
interior
and
exterior
applications.

Applications:
Residential.
Commercial.
Facades & Swimming pools.

Advantages:

Dual use: For floors & walls.

Excellent non-sag formula.
Smooth, easy to use
Improved impact resistance.
Increased flexibility

Available colours: Grey & White

Packaging: 20Kgs

12

 LATICRETE 111
LATICRETE 111 Crete Filler Powder is a factory prepared blend of carefully
selected raw materials, Portland cement and graded aggregates. Designed for use with
LATICRETE 73 Crete Admix to produce a high strength adhesive for ceramic tile and stone
that meets and exceeds the requirements of international standards (ANSI).

Applications:
For the installation of ceramic tile & stone over cement and masonry type
surfaces
Installation of tile & stone on interior exterior facades, wet & dry areas, walls,
floors and ceilings, new and remodel construction, residential & commercial
applications.

Advantages:

High strength, flexible, shock & impact resistant.

Versatile- wet and dry areas, floors, walls and ceilings.
Easy to use.
Economical- saves time and money.

Available colours: Grey & White

Packaging: 20Kgs

13

 LATICRETE 252 AG silver

LATICRETE 252 Ag Silver Glass-Mosaic Adhesive is a high strength polymer

modified, cementations thin-set powder to be mixed only with water and applied using the
thin-set method of installation.

Applications:
Design for interior & exterior floor and wall installation of all types of glass mosaic.

Advantages:

Single component , just add water

High strength, polymer fortified
Easy to use
Economical
Bonds to various substrates
Exceeds ANSI A118.4 sheer bond strength requirements
Water resistant
Shock resistant

Available colours: Grey & White

Packaging: 5Kgs & 20Kgs

14

 LATICRETE 307
LATICRETE 307 Floor and Wall Thin-Set Adhesive is a smooth and creamy, sanded
thin-set adhesive for installing many types of ceramic wall and floor tiles. For improved
performance and exterior use, fortify with LATICRETE 73 Crete Admix.

Advantages:
Can be use for interior applications on floors and walls over masonry, concrete,
mortar beds and cement plaster.

Available colours: Grey

Packaging: 20Kgs

15

 LATICRETE 73
LATICRETE 73 is a Latex Crete Admix mixed in place of water with
LATICRETE111 Crete Filler Powder / Adhesives to form tile setting beds. Tile setting
adhesives made with LATICRETE 73 Crete Admix provide increased flexibility, stronger
bond and compression strength when compared with conventional Portland cement mortars.
This increased bond strength is especially vital when installing semi and fully vitrified tiles,
quarry tiles, plywood, other ceramic floor and wall tiles used in highly critical areas such as
external facades, industrial plants, swimming pools and heavy traffic areas. Also provides
longer pot life & working time
in hot weather conditions.

Advantages:

High shear bond strength

increased flexibility
improved shock & impact resistance
Secure bond for vitrified tiles

Available colours: Packaging: 5Ltrs & 20Ltrs

16

2.

GROUTS

LATICRETE 1776
LATICRETE 1776 Grout Admix Plus is specially designed Latex Admix to be used
with Sanded & un-sanded Grout.

Applications:
It improves the performance of Portland cement grouts for all types of ceramic tile,
brick, marble, natural, stone and agglomerate stone installations.

Advantages:
Colour-fast
Flexibility
Compressive strength
Shock and chemical resistance
Reduce water absorption
Easy to clean

Packaging:

200 ml, 400 ml, 5Ltrs and 20Ltrs.

17

 LATICRETE 500
LATICRETE Sanded Grout is made of blended Portland cement, graded aggregates,
fortifiers and colour fast pigments. It is mixed with LATICRETE 1776 Grout Admix Plus to provide
a tile joint that is strong, hard, durable & colourfast. It is designed for joint width 3mm to 12mm for
non-absorbent & vitreous type tiles

Applications:
Residential, commercial and external facades.

Advantages:

Colour-fast
Weather resistant
Easy maintenance
Non-shrinking.
Non-cracking
Easy application and clean up
No wet curing required when used with latex

Available colours: Available in a range of more than 40 colours.

Packaging: 10Kgs

18

 LATICRETE 600
LATICRETE 600 Un-sanded Grout is made of blended Portland
cement, graded aggregates, fortifiers and colour fast pigments. It is mixed
with LATICRETE 1776 Grout Admix Plus to provide a tile joint that is
strong, hard, durable & colourfast. It is designed for joint width 1mm to
3mm , for porous & absorbent type tiles, non-vitreous clay tiles, marble &
glazed
wall
tiles:

Applications:
Residential, Commercial and external facades.

Advantages:

Colour-fast
Weather resistant
Easy maintenance
Non-shrinking,
Non-cracking
Easy application and clean up
No wet curing required when used with latex

Available colours: Available in a range of more than 40 colours.

Packaging: 500gms, 1Kg and 10Kgs.

19

 LATICRETE sp100
LATAPOXY SP-100 is a stain free, colour-fast, chemical resistant, 100% solid
Epoxy Grout for ceramic tile, vitrified tiles, marble and stone. SP-100 is ideally suited for
residential
and
commercial
installations where materials must
resist physical abuse, shock and
chemical
attack.

Applications:
Kitchens, bathrooms, swimming pools, fountains, hospitals, operations
theatres, sterilizations rooms, restaurants, cafeterias, light industrial
application and high traffic areas.

Advantages:

Stain free
Colour-fast
Easy to install and clean
Chemical and temperature resistant
Non-cracking or powdering
Water cleanable when fresh

Available colours: Available in a range of more than 40 colours.

Packaging: 1/4 unit (1.4kgs), 1 unit (5.5kgs).

20

3. Water Proofing
LATICRETE 9235
LATICRETE 9235 Waterproofing Membrane is a thin, load bearing, waterproofing
membrane designed for use under thin and thick-bed installation of ceramic tile, stone and
other finishes. This durable membrane consists of a liquid rubber and a reinforcing fabric
which together forms a seamless membrane rated for extra heavy duty installations.

Suitable Substrates:
Include concrete, masonry, cement, backer board, existing, ceramic tile and for

interior applications, gypsum wall board or exterior grade plywood.

Applications:
Residential and commercial areas such as bathrooms, showers, kitchens,
fountains, suspended pools, terrace gardens etc.

Advantages:

Fast and easy installation

Load bearing and anti-fracture properties
Eco- friendly: No solvents or flammable materials
Proven performance

Packaging:

Factory proportioned kit consisting of:

1. Liquid pail- 20Itrs
2. Reinforcing fabric- 23mtr x 1mtr
3. Corner reinforcing fabric- 15cms x 23mtr.

21

 LATICRETE 9237
LATICRETE 9237 Waterproofing Membrane is a roller applied liquid waterproofing
membrane for direct use under thin and thick-bed installations of ceramic tile, stone and other
finishes. Recommended for residential and commercial floor and wall installations.

Suitable Substrates:
Concrete, Brick masonry, cement plaster, Cement terrazzo, gypsum wall board,

cements mortar beds, cement baker boards, exterior grade ply wood.

Applications:
Residential and commercial areas such as bathrooms, kitchens, swimming pools,
terrace gardens etc.

Advantages:

Fast and easy to install- applies like paint

proven performance
Water cleanable when fresh
Non-flammable

Packaging: 5Ltrs & 20Ltrs.

22

4. Sound Control
LATICRETE QT
LATICRETE QT sound control underlayment is a resilient recycled product
comprised of shredded and cleaned SBR tire rubber. LATICRETE QT sound control
underlayment is engineered to offer superior impact sound isolation in residential and light
commercial buildings. LATICRETE QT sound control underlayment outperforms
equivalent products, easy to install, will not break down under load, provides moisture
resistance and adds less than 12.7mm(1/2 inch) to floor height.

Applications:
Ideal for residential and light applications, Apartments, Condominiums, offices,

Hotels, Schools, Hospitals, libraries etc.

Advantages:
Easy to install with LATICRETE polymer modified thin-set, rolls out quickly.
100% recycled rubber.
5 mm thickness LATICRETE QT sound control underlayment performs better

than similar materials as per ASTM E2179.

Suitable for residential and light commercial applications.

Suitable subtraction:

Concrete
Cement Motor beds
Ceramic Tile & Stone
Cement Backer Board
Exterior Glue Plywood
Other Wood Substrate
Cement Terrazzo.

23

5. Wall putty
latafinish wall putty
Latafinish wall putty is a unique formulation of white cement and high performance
specialty chemicals and polymers. It not only strengthens the walls but also protects
expensive paints from moisture and dampness. This putty does not require curing.

Highly durable and water resistant.

White, smooth and glossy finish.
Perfect protection for a wide variety of paints.
Ideal for interior/ exterior surfaces.

Advantages:

Protect paints from moisture & flaking.

Does not require curing.
Strong adhesion strength between LATAFINISH Wall Putty & base surface.
Long lasting & more coverage for costly paints.
It prevents the growth of fungus & algae.
Available in dry from-very easy to mix & apply.

Packaging: 5kgs & 20kgs.

24

6. Sealers/ Cleaners

GROUT & CONCRETE FILM REMOVER

Grout and Concrete Film Remover is a fast acting, heavy duty acid cleaner for
textured, non-polished, natural and manmade surfaces. GCFR removes sanded grout and
mortar residue, joint cement, lime and hard water deposits, efflorescence, rust and other
heavy
dirt
and
grime.

Deep cleaning action for most surfaces including:

Grout, Masonry, Tumbled & honed marble, Porcelain tile, Cleft & honed granite,

Ceramic tile, Quarry Tile.

Advantages:

Fast acting
interior & exterior
Easy to use
Cost effective

Packaging: Quart & Gallon

25

 511 Impregnator
511 Impregnator is a penetrating sealer for the protection of all medium to dense
porous stone, grout and tile surfaces. 511 Impregnator penetrates into the surface and forms
an invisible barrier that is resistant to moisture and stains, while allowing vapour to escape. It
is not a surface coating and will not alter the natural look. All surfaces are harder and less
slippery.

Water, Stain & Slip Protection for:

Marble, Granite, Medium dense brick, Medium dense slate, Porcelain tile,
Grout.

Areas of Application:
Interior & Exterior, Floor & Wall, Bathrooms, Patios, Drive ways.

Advantages:

Stain resistant
Water resistant
Easy to use
Non-yellowing
UV transparent

Packaging: - Quart & Gallon

26

 Miramatte
Mira Matte is a unique product designed to enhance the natural colour of all flamed,
sand blasted, split faced, tumbled and textured surfaces. It seals and protects while leaving a
beautiful, low maintenance colour enhanced satin sheen. It allows vapour to escape while
offering a scuff (scratch) and weather resistant surface.

Colour enhancement for textured surfaces

including:

Flamed granite
Flamed Limestone
Cleft faced slate
textured natural stone

Advantages:

Interior & exterior

Stain resistant
Easy to use
Non-yellowing
Water resistant
UV transparent

Packaging: Quart & Gallon

27

 EPOXY GROUT FILM REMOVER

Epoxy Grout Film Remover is a unique product designed for the removal of epoxy
grout film tile, concrete & stone surfaces. It will eliminate most residues left behind after an
epoxy grout has been used. It will remove a variety of epoxies, acrylic, gym finish, shellac,
varnish & lacquer.

To remove epoxy grout residue from:

Ceramic tile, Porcelain tile, Natural stone, Concrete, Quarry tile.

Advantages:

Fast acting
Easy to use
Rinses with water
Cost effective
Less colour
No Methylene chloride

28

7.

Sealants

OTTOSEAL S70
Ottoseal S70 Natural Stone sealant is a high performance, one component silicone
sealant. It is based on a neutral cross linking system and vulcanizes at room temperature
(RTV). Especially designed for marble, granite & other natural stone applications and does
not
stain
natural
stone.

Fields of application:
Sealing of expansion joints and connection joints as well as floor joints in

marble and other natural stones such as granite, gneiss, porphyry, quartzite
etc.
Also suitable for terrazzo.
For exterior and interior use such as kitchens, bathrooms, sanitary areas,
entrance lounges, stairs and staircases.

Advantages:
Non-staining' of natural stone in contrast to conventional sealants
Available in a range of colours
Equipped with fungicides
Excellent weather ability and very good temperature resistance
Excellent resistance to ageing, UV radiation & chemicals
Very good tooling and smoothing properties
Primer less adhesion to many substrates
Ready to use
Fast curing and short tack-free time
Low odour
High tensile strength and high shore-A- hardness
Contains no solvents, formaldehyde, CFC, PCB & PCP
Suitable for expansion joints in residential & commercial applications
Available colours: Available in Range of Colours

Packaging: 310 ml cartridge.

29

Thick Bed Adhesive

APPLICATIONS:

Factory prepared thick bed powder and latex for installation of

tile/stone on uneven concrete floors
Installation of tiles with a slope
Installation of dimensionally unstable stone

PRODUCTS:
Laticrete 226 Powder & Laticrete 3642 Latex Liquid

30

Thin Set Adhesive

APPLICATIONS & PRODUCTS:

Installation of tile/stone on internal/external floor- Laticrete 290,

Laticrete 307, Latafix 305.
Installation of tile/stone on varied substrates like Plywood- Laticrete 290
mixed with Laticrete 333 super flexible admix
Metal, Glass etc- Latapoxy 210 and Latapoxy 300
Installation of stone/tile on internal/external wall Laticrete 111mixed
with Laticrete 73 (Or Laticrete 4237 for heavy stones)
Installation of porous natural stone- Latapoxy 300 and Latapoxy 310

31

Industrial applications
APPLICATIONS & PRODUCTS:

Installation of tile/stone
LATAPOXY 300

on

industrial

floors-LATAPOXY

210,

Joint filling of tile/stone with highly chemical & temp resistant groutLATAPOXY 2000
Installation of water proof membrane in industrial floors- LATICRETE
9235

32

TECHNICAL SERVICES providing by

Myk laticrete india pvt.ltd are:
Presence of Technical services representative
Custom specification for projects
Guidance for proper product selection
On site help
Training to Dealers, contractors, engineers & architects
Mason meets

33

COMPETITORS
The competitors of MYK LATICRETE INDIA PVT.LTD are as follows:
1.
2.
3.
4.
5.

SIKA INDIA PVT. LTD

BELUNDURA COMPANY
ROFF COMPANY
J.K.BIRLA COMPANY
DOCTOR FIX-IT COMPANY

34

Mathematical Representation of the

Strong Competitors of MYK
LATICRETE (I) PVT.LTD is as follows:

35

DISTRIBUTION NETWORK /
CHANNEL

Factory

Branch Goodown

Stockist

Dealer

Inducer

36

Sales by myk laticrete India pvt.ltd

(Per year)

37

Swot analysis

a) STRENGTH :
Employment and training opportunities in the field of construction.
Private sector housing boom and commercial building demands.
Construction of the multi building projects on the feasible location
in the country.
Good structured national network facilitates the boom of
construction industry.
Low cost well educated and skilled labour force is now widely
available across the country.
Sufficient available of raw material and natural resources in the
country is supportive for the industry.

b) WEAKNESS :
Chances of natural disadvantage are there.
Distance between construction projects reduces business
efficiency.
Training itself has become a challenge.
Changing skills requirements and an ageing workforce may
accentuate the skills gap.
Improve in long term career prospects is highly required to
encourage staff retention and new entrants.
External allocation of large contracts becomes difficult.

c) OPPORTUNITY :
Continuous private sector housing boom will create more
construction opportunities.
38

 Public sector projects through Public Private Partnerships will

bring further opportunities.
Developing supply chain through involvement in large projects is
likely to enhance the chances in construction.
Renewable energy projects will offer opportunities to develop
skills and capacity in new markets.
More flexible training delivery techniques are now available.
Financial supports like loan and insurance and growth in income
of people is in support of construction industry.

d) THREAT :
Long term market instability and uncertainty may damage the
opportunities and prevent the expansion of training and
development facilities.
Current economic situation may have an adverse impact on
construction industry.
Political and security conditions in the region and late
legislative enforcement measures are always threats to any
industry in India.
Infrastructure safety is a challenging task in construction
industry.
Lack of political willingness and support on promoting new
strategies.
Natural abnormal causalities such as earth quake and floods are
uncertain and can prevent the construction boom.

39

Discussions on training

40

STUDENTS WORK PROFILE

The major responsibilities handled were:
1. Answering to customers queries.
2. Preparation of weekly management information system report.
3. Preparation of customers feedback report about the services
provided by MYK LATICRETE INDIA PVT.LTD.
4. Work with active and in an efficient manner.

41

DESCRIPTION OF LIVE EXPERIENCE

This project rather job was my first experience to the hard core reality of
the real world. Before joining the organization there was many curiosities and
queries in my mind about the corporate world and life style.
I still remember my first day in the organisation my BOSS i.e. Territory
Sale Manager (Mr. Dibyendu Das) introduced me with the other member of the
organisation. It was a great experience for me because before that if someone
would have introduced me it was my family or friend. Apart from them there is
also a world and too recognizes me is a great thing to notice. It gave me
immense pleasure and enthusiasm towards the job.
First few days were very much challenging because fresh the college I
was in the organisation so it took me some time to keep pace with them. But
again thanks to the college, which had cultivated us in such a manner that, in
the few days I was amalgamated with organisation and its culture.
My BOSS told me learns as fast as possible and the main stream from
next week. I was very eager to do some work and handle some responsibility.
To my surprise I was assigned to the job with the full responsibility to represent
the organisation.
It was a responsible job for me to give all the answer of the respected
customers queries. But I accepted the challenge. My Boss on the very first day
told me its a very responsible job; do your best and do not let me down. It gave
me some sorts of confidence and very soon I began to enjoy the job and it gave
to me a better result.
Mean while I used to utilize my spare time in understanding the
organization operations and handling customers queries. The time duration that
I spend in the organization helped me a lot in my first induction programmed. I
handled the situation very well and was very much satisfied with the things
going on for me. In very short span of time I learned a lot and this span of time
taught me lot for my successful life in future.

42

CONTRIBUTION TO THE
ORGANIZATION
Provide necessary information about customer willingness for the
product to the organization.
Encourage retailers and dealers to use the product of MYK LATICRETE
INDIA PVT.LTD

43

Study of Research problem

44

Statement of the problem

1) Every organisation needs to maximise its customers base and to retain it.

2) The present study is to find out the different and possible methods to
attract the customers towards the organisation.

3) The study also focuses on the challenges being posed by different

competitors.

45

Objectives of study
1) To find out the drawbacks and limitation in the present scenario of MYK
LATICRETE INDIA PVT. LTD

2) To suggest improvement in the MYK LATICRETE INDIA PVT.LTD.

Service process and in answering customers queries.

SCOPE OF STUDY
1) It gives a huge idea in the field of REAL ESTATE.
2) It also shows the relationship between REAL ESTATE and different
sectors involving in the construction field.

46

Research design & methodology

Research design which has its primary objective the provision of in
sight in to and comprehension of the problem situation confronting the
researcher. Here we mainly deal with exploratory research. The research
was done with the main aim to find:
a) What problem should customers face while buying the product of
MYK LATICRETE INDIA PVT.LTD?
b) To find out the performance of the products and satisfaction of the
customers after using the products of MYK LATICRETE INDIA
PVT.LTD. ?

Techniques used for the Research

1) Questionnaires Design Process
2) Data Collection by Survey Method.

47

Analysis of Data

Feedback obtained by customers through the physical survey method to

know their opinion about MYK LATICRETE (I) PVT.LTD. Products
performance was also analysed through users opinion with the help of
questionnaire format, so that it would be easy to analyze the data and reach to
conclusive point.

48

Summary of the Findings

Various techniques of research shows that
The product of MYK LATICRETE (I) PVT.LTD. Company is enough
good in comparison to other companies.
Sika Company is one of the best of competitor MYK LATICRETE (I)
PVT.LTD. Company.
The performance of MYK LATICRETE INDIA PVT.LTD. Products
are excellent.
The retailers and dealers promoting MYK LATICRETE (I) PVT.LTD
products are highly satisfied with the quality, supply & support.
The MYK LATICRETE (I) PVT.LTD customers faces only problem
with the pricing as compare with the competitor.

Limitation of the Study

1) The report is limited to the extent of information supplied by the
organisation.
2) The study is limited only to MYK LATICRETE (I) PVT.LTD.
3) Due to time constraint a small sample size was used which may be
limitation of this project.

49

Summary and Conclusion

50

Summary of Learning Experience

Coming to the learning experience it was a great time to be with the

organisation. The working environment and the support that I got from the
superiors and the colleagues were appreciable.
Before joining the organisation I was very much susceptible about it but
very much relevant to the industry also.
For that matter my communication skills improved so was my personnel
skills. One thing I realized was that every day brings new experience in the life
and you do not have to wait for things get done but you have to push the things
so that they could be done.

51

Conclusions and Recommendation

What I concluded from the project was that theory and practical life is
something different. We need to apply that theory in our practical life for better
and effective results. I can say it confidently because there were many of my
colleagues who were/are working with the organisation from a long time and
they are also doing well but what they lack is the art that we learn in the
classroom. The same job that we can do with a greater fineness they are unable
to do because of organised management learning. In sort we are moulded in
such an environment that we enjoy work which may not be true for others.
The Company is doing well it has a handsome share of customer in its hand
but it needs to improve in certain areas like:
Quick Service facilities.
Make reasonable price.

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ANNEXURES
MYK LATICRETE INDIA PVT. LTD.

Questionnaire

1. Company/ Organization Name2. Proprietor / Owner Name3. AddressContact no4. Competitors: i)

ii)
iii)
iv)
v)
5. Competitors ActivitiesCompany

Pack
Size

Packaging

Price

Monthly
Sale

Performance
Good

Excellent

Average

6. Are you ever being customer of MYK LATICRETE INDIA PVT. LTD.?
Yes

No

7. Do you ever use the product of MYK LATICRETE INDIA PVT.LTD?

53

Poor

Yes

No

If Yes, then which:

Sl.

Product Company

No.

8. Branding :

Performance
Pack
Monthly
Packaging Price
Size
Sale
Good Excellent Average Poor

MYK LATICRETE

OTHERS COMPANIES

9. Customers Satisfaction :
Good
Excellent

Average

10. Customers Opinion / Suggestion:

Sl. No.
1.
2.
3.
4.
5.

Date:
Place:
Region & Location :
Name of Sales Person :

54

EAST region - KOLKATA

Poor

Project Name
Address of the Site
Name of the contact person (Number & e-mail)
Architect & Consultant (Name & Address)
Person - in - charge (Number & e-mail)
Contractor or Builder (Name & Address)
Project - in - charge (Number & e-mail)
Status of the Project
Value of Project (in lacs)
Prospective staring & completion date of billing
Possible value of billing (in lacs)
Area of Application

Area of Application

Scope of products alongwith expected areas & products recommended

Area (in
Products recommended
sft)

Value (in

Internal floor
External wall

Existing specifications if any :

PRODUCTS

Convinced client directly.

LATICRETE

Detail of competitors :

Date / Review / Follow-up :

BIBLIOGRAPHY

55

Competitors

WEBSITE :
www.myklaticrete.com
www.google.com
BOOKS :
Marketing Research Dhruv Grewal
Consumer Behavior- Joseph Wisenblit

56

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