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Target Customer

Premium

Growth-Oriented
Owners

Metropolitan

• Focused on freshness • Higher prices • Higher marketing spend Premium .

• Invested in sushi business • Willing to try new tactics • Feel misunderstood by consumers Growth-Oriented Owners .

urban population Educated consumers High minority population Increased competition .Metropolitan • • • • Young.

$39 Million Annual Marketing Expenditure Steady Market Growth No Government Involvement $8.000 .775.