Indian Tyre Industry

Rs 376 billion industry

30 tyre manufactures and 80% of market

is shared by 7 major players
Market is highly sensitive to raw
materials as it costs 60-70% of revenue
Natural rubber, the main ingredient, is
procured in India (about 65%)

Buyers comprise of 3 main categories

OEM
Exports
Replacements

Key Drivers of Success

Long term service contracts with
OEMs
A well-established dealer network
and replacement market
Strong and committed R&D focused
on Indian conditions
Ease of access to raw materials
Strong marketing strategy

Porters Five Forces

Threat of
Substitutes

Bargaining
Power of
Suppliers

Rivalry
Among
Existing
Competitors

Threat of
New
Entrants

Bargaining
Power of
Buyers