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Riley McAdoo

Annotated Bibliography

1. Babin, Barry J., and Eric G. Harris. CB4. Mason, OH: South-Western, 2013. Print.
a. CB4 is an engaging textbook covering the basics and core components of
consumer behavior. This book emphasizes how the recession, green marketing,
and natural disasters impact consumer behavior. Contemporary information is
included to teach the most recent events in business and consumer behavior.
b. This source is perfect for my topic of how advertising has changed consumer
behavior. The book offers an abundance of background information on
consumer behavior and statistics, graphs, and charts to prove various ideas.
Also, it is a full sized textbook and includes much more information than a short
newspaper article or even a published scholarly journal would.
2. Dahl, Darren. "Social Influence and Consumer Behavior." EBSCOhost. N.p., n.d. Web.
1 Nov. 2014.
a. This article focuses on the social influence on consumer behavior. Many topics
are covered, including mimicry and exclusion and the role of social comparison
in consumers. Also, consumers making purchases to enhance status, the impact
of social networking, and the impact on self-esteem of consumers.
b. This source, though valid and interesting, is not too particular to my topic.
There are one or two key points that connect to my topic, but not enough to be
one of the more used sources for my paper.
3. Jayasinghe, Laknath, and Mark Ritson. "Everyday Advertising Context: An
Ethnography of Advertising Response in the Family Living
Room." Http:// N.p., n.d. Web.

a. This article discusses how the everyday advertising contexts of social

interaction, viewing space, media technology use, and time impact consumer
responses to television advertising. This article focuses on the family living
room and what takes place there to impact consumer behavior.
b. This source is related to my topic. The information maybe focused on
televisions impact on consumer behavior, but that includes television
advertising. Television advertisements are a huge part of many companies ad
campaigns and are viewed by millions of people every day.
4. Johnston, Kevin. "Effect of Advertising & Promotion on Consumer Behavior." Small
Business. N.p., n.d. Web. 30 Oct. 2014. <>.
a. This article covers what happens when a consumers sees a product or
advertisement and how consumers respond. It discusses the difference between
emotional and intellectual responses to advertisements. It also includes
information about repetitive advertising.
b. This article is useful to my paper. Because it is a shorter article there is less
information, but the information provided in interesting and could be useful.
The stress this article put on intellectual responses compared to emotional
responses is only found in a few other sources.
5. Perner, Lars. "Consumer Behavior: The Psychology of Marketing." Consumer
Behavior: The Psychology of Marketing. University of Southern California, n.d. Web.
01 Nov. 2014.
a. This source includes basic information on the psychology of marketing and
consumer behavior. It includes four main applications of consumer behavior;
marketing strategy, public policy, social marketing, and the personal benefit of
studying consumer behavior. This source also covers consumer research

b. Because the study of consumer behavior is all about people, the psychology of
marketing is very important to anything concerning consumer behavior. This
makes this source important for my paper, if for no other reason than
background information into people and consumer research.
6. Webb, Candace. "How to Change Consumer Behavior Through Advertising." Small
Business. Chron, n.d. Web. 01 Nov. 2014.
a. This is a short article breaking down the steps of changing consumer behavior
through advertising campaigns. According to Webb there are five steps. Webb
focuses on solving a problem in the consumers life.
b. Although I will not be doing any advertising, having this information will be
helpful information for my paper. This source focuses more on the advertising,
instead of the consumer. This is different information than I am finding in other
7. Yakov, Bart, Andrew T. Stephen, and Miklos Sarvary. "Which Products Are Best Suited
to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on
Consumer Attitudes and Intentions." AMA Journals. N.p., n.d. Web. 30 Oct. 2014.
a. This source discusses mobile advertising and includes research determining the
success or failure of various products. It compares the products and the type of
product (for instance, hedonic versus utilitarian) and discusses which is more
successful in mobile advertising.
b. Although it seems far from my topic, this source is actually quite useful for me.
There is an abundance of research done to prove points and many visual aids
included to enhance understanding. This source provides easy to understand
comparisons or advertisements and their result on consumer behavior.
8. Zhao, Guangzhi, Darrel D. Muehling, and Loannis Kareklas. "Remembering the Good
Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of

Nostalgic Advertising." Http:// N.p., Fall 2014. Web. 30

Oct. 2014.
a. This source examines consumers response to nostalgic advertising. The study
in this source found that consumers had a more positive response to the
advertisement when they also had a positive memory related to the subject of the
advertisement. Recommendations for advertisers are also included.
b. This source also seems far from my topic, but is actually quite useful. The study
of how consumers respond to nostalgic ads is similar to the information needed
on consumer behavior and psychology.
9. "Consumer Behavior and Culture: Consequences for Global Marketing and
Advertising." Choice Reviews Online 41.07 (2004): 41-4134. University of
Massachusetts Amherst. Web. 01 Nov. 2014.
a. This source is a PowerPoint presentation made by the University of
Massachusetts Amherst. It includes the basic outcomes of global marketing
and advertising. This source includes psychological aspects of advertising,
changing consumers attitudes, and discusses the consumer as a social
b. This source is to the point as far as information included. Without the
assumed presentation that goes along with it, it is difficult for me to use the
information included without prior knowledge or making assumptions.
There are multiple photos and visual aids that help understanding.
10. "Ad Age Homepage - Advertising Age." Advertising Age Latest News RSS. N.p., n.d.
Web. 01 Nov. 2014.

a. This website is all about advertising and marketing. It includes articles,

advertisements, videos, and other forms of information regarding
advertising and marketing.
b. This site is helpful to my topic because, while most of my other sources
focus on the consumer behavior aspect of my topic, this focuses on the
advertising aspect. This sight provides some basic information and an
abundance of examples of various advertisements.