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Arkansas State UNIVERSITY'S

NATIONAL PANHELLENIC COUNCIL

composed and presented by: shelbi lea raysor& naomi lawrence

Arkansas State NPC Greek Women


Research and Executive Summary
Background Data- Arkansas state university is home to 19 Greek organizations categorized by the interfraternity
Council (IFC), national Pan-Hellenic council (nhpc), and national panhellenic conference.. asus national panhellenic
conference is home to five sororities residing on sorority row: alpha gamma delta, alpha omicron pi, chi omega,
delta zeta and zeta tau alpha.. Current Key Message: Arkansas state university Greek life: where you belong
Personnel- Alexis Hurdle, Panhellenic Council- President- Taylor Gee, Vice President Philanthropy- Mallory
Perry, Vice President Standards- Bianca Garcia, Vice President Recruitment- Katelyn Pfeffer, Assistant RecruitmentMolly Reed, Secretary- Danielle Goodwin, Public Relations- Lisha Earhart, Treasurer- Taylor Leslie
Contact Information- Alexis Hurdle- Phone: 870-972-2055, Fax: 870-972-3017, Student Union- Room: 2067,
Postal Address: P.O. Box 1980 State University, AR, 72467
Mission- Our mission is to find Arkansas State University students a home away from home while pushing them to
strive to become leaders on campus and in the community.
Financial Status- For our client, financial status isnt an issue. The morale, philanthropic, and initiated
Members is what we consider success for Arkansas State Green Women.
Reputation- Greek Lifes reputation varies within different groups of people. According to administrators, Greek life
is viewed as helpful and service-minded. According to the student body, Greek life reputation varies from cocky and
competitive to philanthropic and leaders on campus.
Past practices- Each sorority has their own philanthropy and all Greek life events are competitive within the
sororities. Examples: Homecoming Week, Greek Week, Cream of the Crop, Derby Days, Greek Goddess, etc. Future
Current practices- NPC Greek Womens goal is to create a philanthropy for all sororities to serve together and to
Eliminate sorority events from being constant competition.
Strengths- NPC Greek Womens strengths are their leadership skills, philanthropic efforts, and community and
Campus involvement. Weaknesses- NPC Greek Womens overall reputation among peers, our deserved
Mentality, competition within ourselves.
Opportunities- The opportunities within NPC Greek Women are endless. As soon as a student joins a
Greek organization, they can instantly hold leadership rolls, volunteer for campus functions, join
philanthropic events, and work to make our campus a better place.
Opportunity/ problem- NPC Greek Women is a reactive PR program with the short range goal of improving
and increasing morale among members and shifting the past viewed reputation of Greek Women.

Arkansas State NPC Greek Women


Research procedures
RESEARCH FOR MORALE OBJECTIVE-we created and conducted a survey regarding npcs sororitys morale. we would ask every sorority member
to participate but for this project, we simply asked 2 members from each sorority. 70% PERCENT OF THE
PARTICIPANTS FELT THE SORORITY HOUSES INCREASED MORALE, BUT ONLY 50% FELT THEY WERE A PART OF A LARGE GREEK
FAMILY INSTEAD OF JUST A MEMBER OF ONE GREEK ORGANIZATION. SORORITY MEMBERS ATTITUDES CAN BE FOUND ON ANY
SOCIAL MEDIA WEBSITE, BUT TWITTER IS THE MOST POPULAR FOR OPINION LIKE POSTS. 100% OF THE PARTICIPANTS SEE (1-3)
STRICTLY GREEK (NOT AN INDIVIDUAL SORORITY, EXAMPLE: WHOOHOO, THE BEST OF THE BEST! GO OMICRON PI! #OOHKILLEM)
TWEETS. 50% Of the participants only see (1-3) tweets from the organizations twitter account.
-the comment section helped us decide where we needed to take our next step in our campaign.
NPC Greek
morale
survey
(1-3)
(4-6)
(7-10)
10- more
Agree
Disagree

Sorority
Tweets

Member
Tweets

Sorority
Houses

Large
Family

Commentslimited down to six to avoid repetition

8
2
-

10
-

gREEK AWARENESS WEEK (COMMUNITY SERVICE AND FALL RECRUITMENT)

7
3

5
5

Spread AWARENESS of what we do for jonesboro (RESPONSE TO HERALD)

GET TOGETHER IN SPRING TO CELEBRATE not compete (pool/bbq party)


Work together on one philanthropy
FOR GREEK WEEK PAIR UP WITH SORORITIES NOT FRATERNITIES (LESS COMPETITION)
SOCIAL MEDIA ALLOWS FOR CONSTANT BOASTING AND COMPETITION

the ten surveys are located on pages (8-12):

research for reputationtotal fraternity move (tfm) article (published October 10, 2013)
-The TfM article wrote a brief article about the construction of arkansas states sorority row. tfm is known
for their satire and mostly inappropriate comments, but this article was not as bad as it could have been. the
main comment was directed towards administrators, stating, Plus having the sororities in school-owned housing
might give the administration a little bit more control over the girls, which is every administrators dream.
arkansas state universitys the herald (published september 29, 2013)
-This semester, even the schools own newspaper made an attack at the character of Greek Life. ASU Greek Life
is the place you belong; if you fit the direction of the organization, if you have a certain GPA, if you are pretty
enough, if you make our donors happy, and maybe if you have the right color skin? the article was very
forward on their judgment of our character, and it was not flattering.
AudiencesOUr main target audience is arkansas state universitys student body. WHEN YOU ARE ASSOCIATED WITH A UNIVERSITY,
THEIR OPINION OF YOUR ORGANIZATION MATTERS. THE SECOND TARGET AUDIENCE IS OURSELVES: NPC GREEK WOMEN. WE MUST
FIX OURSELVES AND OUR MORALE BEFORE WE CAN SHOW THE STUDENT BODY OUR CHARACTER.

Arkansas State NPC Greek Women


action and planning
NPC Greek Womens Objectives-Arkansas State NPC Greek Women will strive to improve their character and devotion to the community by
participating in Home Is Where Our Heart Is at least 1000 hours (or 10 per member) in total for each sorority by
May 10, 2014.
-Arkansas State NPC Greek Women will work on the morale between each sorority member and individual Greek
organizations as a whole by requiring at least 40% of each chapter to each NPC Greek Event
by May 10, 2014.
-home is where our heart is is the name and slogan for our npc wide philanthropy.

Communication
theme and key messageHome Is Where Our Heart Is
Once you belong to a Home, your heart comes along with it: philanthropy events, studying for exams
in the library or riding together for midnight snacks. its easy to be apart of Arkansas State NPC Greek Women,
but its hard to not let it be apart of you.
Strategies-Promote Home Is Where Our Heart Is with Arkansas State NPC Greek volunteers.
-Increase morale between rivals in Greek Life and reunite under one name, Arkansas State University NPC
Greek Women.
Tactics: (* Produced Sample)
Home is where the heart is-Radio Ad *
-TV Ad
-Print Ad *
-Invitation*
-Auction FOR A CAUSE (Invitation)*

sorority morale-FACEBOOK FOR ALL NPC GREEK WOMEN


-GROUPCHAT FOR ALL NPC GREEK WOMEN
-BLOG
SEMESTER GREEK WOMENS SPEAKER FLYER*
-BIBLE STUDY
-CHAPTER CHURCH (GROUPS OF SISTERS ATTEND THE SAME CHURCH TOGETHER)

-See printed sample of home is where the heart is radio ad, print ad, invitation and auction for a cause event
i(invitation). located on pages (5-6).

Arkansas State NPC Greek Women


Evaluation
NPC Greek Womens Objectives-Arkansas State NPC Greek Women will strive to improve their character and devotion to the community by
Participating in Home Is Where Our Heart Is at least 1000 hours (or 10 per member) in total for each sorority
by May 10, 2014.
Evaluation- Arkansas State NPC Delegates will be in charge of sign in sheets for each sorority regarding hours
and members that attended. From there, it will be tabulated into our files to keep until the beginning of May to
see if the hours were reached as a whole and individually.
-Arkansas State NPC Greek Women will work on the morale between each sorority member and individual Greek
Organizations as a whole by requiring at least 40% of each chapter to each NPC Greek Event by May 10, 2014.
Evaluation- One of our research tools for this PR campaign was a survey regarding morale between sororities
on Sorority Row. We would re-administer the surveys and calculate the data to see if the PR Campaign was a
success.
Media listMedia list:
for 2 weeks before event:
FACEBOOK PAGE (free)
Astate WEBSITE (free)
KAIT 8 ($400-$500)
BLOG- WORD PRESS (FREE)
JONESBORO OCCASIONS ($200)
ASU TV ($100)
JONESBORO RADIO GROUP ($100)

media needed:

email, call
or administer
self:
digital-prewritten
self admin
digital- request
call
tv ad- request, media
call/email
digital- prewritten - prewritten self
digital- request, publications
call/email
digital- request, media
call./email
digital-request, media
call./email

budget*see above chart for prices on ads.


-semester inspirational speakers allow $1000, per semester.
-auction season of giving allow $2,000 for sodexo catering.
-(auctioning off vintage donated sorority items)

phone or email:

www.facebook.com/asunpc
870-972-2054 (Todd)
870-336-1810 debra stephens
www.wordpress.com/asunpc
rodney@jonesboro.com
870-972-2468 comm (332)
870-933-8800

NPC gREEKS
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-dUe date for Home Is Where Our Heart Is hours for sorority members at least 1000
hours (or 10 per member)
-sign in sheets for npc greek events are due: least 40% of each chapter required
-Community service award may 3, 2014

NPC gREEKS
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-season of giving auction: starts at 5:00 p.m.

Arkansas State NPC Greek Women


Tactic Examples:
1.) Print AD
2.)AUCTION INVITATION
3.)AWARDS INVITATION