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Ruby Troyer
Professor Bevill
ENGLISH 1301.04
2 November 2014
The How Race Affected Past and Contemporary Advertisements
WThe writers often incorporate historical context in the form of images to by help “sell”
the story of an breaking down the information of the advertisement, by explaining the meaning
of everything in the image. WThe writers used the advertisement to explaindiscuss the an
intended lifestyle, state of the kind of economy and how the world value people view the world
based on their status and theirhow important they are as part of importance in society. It is
clearly explain in the historical context that in the year of 1950, businessmen, blue-collar
workers and servicemen in uniform weare mostly the focus priority in currentthe society as a
return to normalcy after World War II. Most of the companies that advertise in media or
billboards cleverly targeted this people that were are able to purchase whatever they awere
advertising. The author clarify that the ads usually definitely reflectedprevailed current culture,
by looking at how advertisersthe company of advertisement choose selected the people that they
use in the advertisement in order to be more appealing to their audiences. It is obvious that
Obviously, the advertising companies y is typically targeting audiences that are professionals and
have the financial means to spend moneyhad a big contribution to our society. Therefore,
advertising via this billboards and ads in cities, big companies and tall buildings was often used
successfullyis a brilliant idea.

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The In a 1950, Coca-Cola advertisements reflecteds the current values of its era by
typically depictingevidently choosing only the Caucasianwhite professionals, and businessmen
and families in their advertisements. It is assumed they believed during those times that
Apparently, those time onlymost people that are Caucasian male professionals and had the
means to purchase Coca Cola products fortunate are white men. This advertisement shows
blatantly how the perception of this period were that the white peopleCaucasians dominantedly
holds their part in the society at the time. It is evident now in There are couples of contemporary
ads that those values and advertisement focus have changed in reflect the value ofthe era we now
live in now, as evidenced by the . Take a look at this contemporary Cheerios commercial below
with regarding a multi-racial American family in U.S.

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This contemporary Cheerios commercial of a multi-racial American family in U.S
gathered a lot ofresulted in many critics and negative feedback when it was airedbad comments.
Some of the Americans at the time still would not cannot accept that everyone is an equal part of
society no matter what their status or and color of their skin. In the 1950 Coca-Cola
advertisement, it wais accepted that they prioritized white Caucasian men, professionals and
businessmen in certain places and commercial it because society accepted this racial bias at that
timethat what they get used too. Many Some African Americans did not complain about these
racially unbalanced advertisementsit, as long as they perceived they were are still treated as part
of their local community and society in general.
In comparison with the present-day, the mixed-races relationships and marriages are
now commonly observed in our society. Although some Americans still did do not accept the
fact that society is composed of different races now, they are the minority and their numbers are
constantly shrinkingit is uncontrollable and keeps on growing. Wherever the people go now,

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there are multiple examples of society’s general acceptance of is always a mixed-races
relationships, communitiesy and society. Society’s pPrejudice has been greatly reduced now,
compared to 1950.does not exist anymore, compare to before. In the schools and even at the very
young age of the children, parents thought their child not to be prejudice and judgmental. The
world is huge that nobody can control the mixed-races. Currently most of the ads, commercials,
movies, billboards and even books had mixed-races. Everyone has the right, freedom and
freewill to do whatever they want to do.

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Works Cited