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We have chosen to use the Diffusion Theory for our objective. It is a five-step
process that will help us reach our objective.

1. Awareness: In this stage a person will become aware of Lucille Raines

2. Interest: A person wants to know more about Lucille Raines Residence, such
as how to donate.
3. Evaluation: Following the trial stage, the person will evaluate the outcomes of
the donation to Lucille Raines Residence.
4. Trial: A person will test out the information he/she has gained by donating to
Lucille Raines Residence.
5. Adoption: A person will start donating to Lucille Raines Residence on a
regular basis.