CAROLYN MITCHELL

103 Kendall Road, Lexington, MA 02421 | (781) 454-8295 | Cmitchell208@gmail.com

EDUCATION
Simmons College, Boston, MA
Bachelor of Arts in Marketing Candidate,
2014 Deans List, GPA: 3.601

2015

University of Wisconsin, Madison, WI

Courses in Consumer Affairs and Communications

2009 2012

EXPERIENCE
Liberty Mutual Insurance Company, Boston, MA
Specialist, Marketing
2014- Present
Affinity Marketing Communications Intern
2014
Conceptualized and managed marketing logistics of on-site presence at 78 collegiate alumni association events with over
50,000 total attendees to increase target audience engagement and identify interest in various insurance programs
Administered all marketing for a pilot program that targets real estate agents. Identified and created advertising and
sponsorship opportunities with 10 state chapters, resulting in 888,000 overall impressions
Researched best practices and stakeholder needs to develop team Sharepoint server site. Developed site usage standards
and adoption guide to increase efficiency and organization within team files delivering 100% adoption rate to date

Managed Quote for Donation Campaign for 145 enrolled alumni association clients. Coordinated all elements of creative
deliverables from strategy to execution producing $161,000 in scholarship fund donations for 2014 campaign initiatives
S & S Restaurant and Deli, Cambridge, MA
2010, 2012 2013
Ryles Jazz Club
Marketing Intern
Analyzed competitive market prices and culinary trends to strategically increase menu prices. Researched and updated
menu layout aesthetics which increased overall profit margin by 10%
Managed wing sauce bottling and retail project from conception to completion. Conducted market analysis, researched
vendor partnerships, influenced product design, and developed a marketing and launch strategy
Led a complete redesign of critical marketing materials for both restaurants based on learnings of consumers. Updated
menus, retail labels, and websites to appeal to a broader Cambridge demographic

Managed Ryles Facebook page to communicate scheduled events. Increased followers by 40% and total reach by 92%
Shoutlet, Inc., Madison, WI
Marketing Intern
Collaborated with the Head Content Marketer to maintain company Twitter page. Researched and posted articles on
relevant social media topics to increase followers by 5%
Researched trends to create 3 presentations for social media conferences. Educated over 500 registered attendees
through the creation of 2 company webinars focused on Facebook contests and company software functionality

Compiled and attained potential clientele information through research and database use to increase internal leads list

2012

LEADERSHIP & COMMUNITY INVOLVEMENT

Management Liason Mentoring Program

2014 Present

Community Servings Volunteer

2014 Present

American Marketing Association

2013 Present

Commuter Students Organization

2012 Present

Kappa Alpha Theta Fraternity

Boston Alumni Chapter (2012-Present)
University of Wisconsin, Psi Chapter Member (2009-2012)
Sisterhood Committee (2011-2012), Panhellenic Delegate (2009)

2009 Present

UW Synchronized Skating Club / UW Collegiate Synchronized Skating Team

Public Relations Chair (2010-2011), Finance Chair (2010-2011)

2009 2012

Team USA Synchronized Figure Skating

2004 2008

SKILLS
Language: Conversational Spanish
Software: Microsoft Office, Outlook, SalesForce, Marketo, AtTask, Basecamp
Social Media: Facebook, Twitter, Linkedin, Instagram, Pinterest, YouTube, Google+