Professional Documents
Culture Documents
MO8BBA065
RABIA KHALID
MO8BBA018
GHAZAL NADEEM
MO8BBA011
MISBAH ZAHID
MO8BBA08
connected to CRM
OPERATIONAL CRM
COLLABORATIVE CRM
ANALYTICAL CRM
Introduction
CRM-a powerful tool
Objectives of CRM in banks
choice
Customer satisfaction is an important variable in
evaluation and control in a bank marketing
management
Competition in the financial services industry has
intensified in recent
their customers
Over the years, banks have invested heavily in CRM
To be successful, a bank needs more than the ability to
handle customer service calls. It needs a
comprehensive CRM strategy in which all departments
within the bank are integrated.
process
To make banks more efficient
To provide better customer
service
To discover new customers and
increase customer revenue
To cross sell products more
effectively
CRM initiative
benchmark
Customer focus
Leadership
Process approach
System approach
Involvement of people
Mutually beneficial customer
relationship
Continual improvement
service
Analysis the project s scope
Know thy limitations
Change accounts into customers