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Organogram of K&N

Muhamad Amir Mushtaq


EX-MBA-Fall-12-058

K&Ns History
The year 1964; Pakistan a young independent nation forging ahead towards a dream:
self sufficiency in food production.
Malnutrition remained a major problem and one out of four children died before
attaining the age of five. 80% of ailing children were affected with diseases caused by
protein, vitamin and mineral deficiency.
January 1964, a young man, Khalil Sattar, still a college student, had the vision to
foresee a need to establish a poultry farm. His interest led him to start a small broiler
farm of 1,000 chicks. Little had he known this flock was to become the foundation
stone of K&Ns.
The Mission : Providing Nutritious Products For The Health And Happiness Of The
Nation
The Vision: To Maintain Leadership In Processed Chicken and Chicken Products in
Pakistan and Grow Globally

Role, Responsibilites
Strategy :
Market Research
Product Development
Communication
Sales Support

Job Description
Developing the marketing strategy and plan
Management of the marketing mix
Managing agencies
Measuring success
Managing budgets
Ensuring timely delivery
Writing copy
Approving images
Developing guidelines
Making customer focused decisions
Instilling a marketing led ethos throughout the business
Researching and reporting on external opportunities
Understanding current and potential customers
Managing the customer journey (customer relationship management)

Thank You