Professional Documents
Culture Documents
Vision Statement
For Santa Barbara County to be known for world-class, authentic wines worth seeking out
Values Statement
Have the members best interests in mind
All members will succeed together
Encourage participation and engagement
2013-2015 Goals
The region should be the brand, not the association
Outsource and reinvigorate events
Work together (unify) with other wine and travel associations to maximize efforts
Increase member and community communication and value
Become the central voice/entry point for Santa Barbara County wines
Expand membership (qualified and associate)
Increase revenue so we can do more
Increase engagement of members in community & industry issues
2014 Accomplishments
Launch of the new brand, Santa Barbara Vintners
Website and social media growth (Instagram, FB, Twitter)
Launch of a Celebration of Harvest, Vintners Spring Weekend, Key to Wine Country microsites
Refreshed website and marketing collateral including the Touring Guide
All new AVA maps including the first ever SBC map
Launched online shopping cart for AVA maps, logo wear, Key to Wine Country tickets
Lunabean Marketing for Wineries Partnership
Lunabean 2 Day Workshop
Wine Bloggers Conference 2014 Host Destination
ProWine Shanghai attendance with daily SBC seminars
Featured California region with the Wine Institute in Tokyo and Seoul (seminars and tastings)
Savor the Central Coast table
Wine Riot L.A. with SBV table
Boston Wine Expo with SBV tables
Trade calls to Boston retailers and restaurants during the Boston Wine Expo
Pebble Beach Food & Wine sponsor of the cheese seminar and tables at Grand Tasting
Partnered with the Bacara for the Julia Child Foundation Weekend
Wine Tourism Conference attendance with SBV table
Unified Wine Symposium attendance with SBV table
Hosted many media visits in SBC with the Wine Institute, Visit SB, Solvang CVB, and Visit SYV.
Hosted several media visits in SBC through our own efforts.
Partner with The Vineyard Team on Grower Workshop
Partner with California Sustainable Winegrowing Alliance on sustainability seminar
Launched Key to Wine Country Experience Weekends in June and October
Consumer & Membership Festival surveys
New event management partnership with Releve Unlimited
Winery & Vineyards Regulations Committee Launch
Seat on the Agriculture Advisory Committee
Weekly classified ads email blasts
January
January February
January 13-17
January 14-15
January 14
January 21
January 24
January 25-30
January 27-29
January 31
February
February 9
February 12-18
Feb 28 Mar 1
March 9
March 15-18
March
April 14
April 17
April 19-22
April 23-26
April 25
May 30 - June 3
June 5-7
July 18
August8-10
August 12-14
August
August
September
September 23-25
October
October 10-13
October 11
November
December 4-6
Dascomb
Demetria
Dierberg & Star Lane Vineyards
DV8
Dragonette Cellars
Dreamcte Wine Co.
Ferguson Crest
Fess Parker Winery & Vineyard
Fiddlehead Cellars
Firestone Vineyard & Winery
Flying Goat Cellars
Fontes & Phillips Wines
Foxen Vineyard & Winery
Grassini Family Vineyards
Happy Canyon Vineyards
Hilliard Bruce
Hitching Post Wines
Huber Cellars
Imagine Wine
J Ludlow Vineyard
Jaffurs Wine Cellars
Jamie Slone Wines
JCR Vineyard
Jorian Hill
Kaena
Kalyra Winery
Ken Brown Wines
Kenneth Volk Vineyards
Koehler
Lafond
LaMontagne Winery
Larner Vineyard & Winery
Lavender Oak Vineyard
Liquid Farm
Longoria Wines
Lucas & Lewellen Vineyards
Margerum Wine Company
Martellotto Wine Productions
Martian Ranch & Vineyard
Melville
Mosby
Municipal Winemakers
Oreana Winery
Pali Wine Company
Palmina
Pence
Point Concepcin Wines
Presidio Winery
Presqu'ile Vineyard & Winery
Qup
Rancho Sisquoc
Refugio Ranch Vineyards
Rideau
Riverbench
Rusack Vineyards
Saarloos & Sons
Sagebrush Annie's
SAMsARA
Sandhi
Sanford Winery & Vineyards
Santa Barbara Winery
Scar of the Sea
Scott Cellars
Sevtap Winery
Silver Wines
Solminer
Stolpman Vineyards
Summerland Winery
Sunstone
Tantara Wines
Tercero Wines
Tessa Marie Wines
The Valley Project
Thorne Wine
Toccata
Toretti Family Vineyard
Transcendence
Tres Hermanas Vineyard & Winery
Turiya Wines
Vogelzang
Westerly
Whitcraft Winery
William James Cellars
Zaca Mesa
Zotovich Cellars
Highland Oaks
Honea Vineyards
Rancho Boa Vista
Sea Smoke
Sierra Madre Vineyard
Spear Vineyards
Strange Family Vineyards