THE STRATEGIC POSITION

This part explains:

How to analyse an organisations position in the external environment.

How to analyse the determinants of strategic capability resources, competences and

the linkages between them.

How to understand an organisations purposes, taking into account corporate governance,

stakeholder expectations and business ethics.

How to address the role of history and culture in determining an organisations position.

Environment

Capability

Strategic
Position

Purpose

Culture

Strategic
Choices

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Strategy
in Action

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