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Intern Program

Rebranding Presentation

August 5, 2014

The
Rebranding

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Rebrand Components
(Jaclyn)

● Website Copy Revamp
● Revitalize Social Media Presence
● University Outreach
● Where Are They Now? Spotlight
● New Intern Welcome Booklet
● Future Rebranding Opportunities

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Rebrand
Breakdown

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Website Copy Revamp
(Sam & Liz)

New website copy includes more information
regarding:
● Internship hiring process
● Internship experience
● Internship types
● Testimonials
● Photos
● FAQ’s
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Website Copy Revamp (Sam & Liz)

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Website Copy Revamp (Sam & Liz)

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Website Copy Revamp (Sam & Liz)

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Website Copy Revamp (Sam & Liz)

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Revitalize Social Media Presence
(Jess & McKenzie)

● Draft weekly social media content dedicated to
Peppercomm’s intern program.
● #PeppSquad Hashtag can be used to:






Generate buzz about the intern program
Raise awareness about Peppercomm’s benefits and offerings
Increase traffic to our website and blog, PRiscope
Answer questions about the PeppSquad application process in real-time
Provide tips to interns around the country via Twitter / Instagram
Search for students with interest in Peppercomm’s intern program
Create an authentic voice for Peppercomm interns
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Revitalize Social Media Presence
(Jess & McKenzie)

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Revitalize Social Media Presence
(Jess & McKenzie)

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Future Social Media Opps
(Jess & McKenzie)

•Twitter chats
Partner with career service orgs and student advocate
outlets for more extensive coverage
o I.e. US News and World Report #InternChat – 6/19/14

•LinkedIn Revamp
Repurpose PeppSquad web copy to Peppercomm’s
LinkedIn profile

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University Outreach
(James & Marlee)

● Provide list of top journalism, communication
and business universities
● Spreadsheet includes:
 Dates for career fairs
 Career services contact information

● Highlights key opportunities, top priorities
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University Outreach-51 School Spreadsheet
(James & Marlee)

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Where Are They Now? Spotlight
(Mary & Meredith)

● Conduct interviews with former interns who now work at
Peppercomm

● Showcase possibilities after a Peppercomm internship
● Create a video from various interviews
● Link to website to increase awareness and drive interest in
the intern program
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Where Are They Now? Spotlight
(Mary & Meredith)

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New Intern Welcome Booklet
(Everyone)

● Organizes first day materials, includes:
 New employee account memo
 Office seating chart
 Phone numbers and extensions list
 Peppercomm logistics and internship materials
 Letter from 2014 summer interns
 Tips for being successful on main accounts

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Future Rebrand
Opps

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How the Project Continues
(Jaclyn)

● Application
● Where

process revamp

Are They Now? Spotlight videos

 Currently in editing process

● Continue

to provide:

 Account tips at conclusion of internship
 #PeppSquad social media content

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