The Chinese Internet

Kai-Fu Lee
Vice President, Google Inc., President, Google Greater China

June 10, 2009

1 Google Confidential and Proprietary

The China Internet in Perspective…

Overview

Data Source: CNNIC

Usage Differences between China & US

Data Source: CNNIC, iResearch & www.pewinternet.org

Differences in User Demographics

Average age: China 25

Average age: US 42

% New users each year: China 25%, US 3%

Internet Cafe

Greater Reliance on Internet

VS

Exploring Users
They look, click, but they don’t like to type. Eye Tracking Results

American Users 10 sec. spent on result page

Chinese Users 30-60 sec. spent on result page

Ecommerce
Lack of Trust

Very Few Credit Cards

Escrow Payment

Bicycle Delivery

IM Micro Payment

Entertainment Centric & Busy Pages

Top 10 Chinese Internet Companies…

Online Gaming

Music
Unlicensed music

Free & Legal

Video

P2P

Social Network Service

Mobility

January 7th, 2009 3G license issued to:

• • •

CMCC (TDS-CDMA) CUTC (WCDMA) CT (CDMA2000)

Blog
• 162M users has personal blogs • Visits of Xu’s blog: 238M

980K Visits 7K+ Replies

Human Search

Internet in Earthquake

The Chinese Internet…

Inherited from global internet,

Injected local characteristics,

is changing China!

Thank You!

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