Professional Documents
Culture Documents
Multiple individuals
Individual with decision Multiple individuals with
including technical
Audience influence influence and authority
champions
Greater Insight
Discussion Areas
Resistivity; Elastic
Absolute and Properties;
Relative Absolute and Resistivity;
Measurements provided Permeability; Relative Elastic
Capillary Permeability; Properties
None of These
Pressure Capillary
Options
Pressure
Houston-based
Location of imaging equipment In-country lab Rig site lab
lab
O O O O
Utilities
Decision 50% Decision 27%
Weights: 45% Weights: 25%
100%
Config 1 Config 2
80%
Config 3 Config 4
% Preference
60%
40%
20%
0%
$5 per ft $12 per ft $15 per ft $17 per ft $20 per ft
Segment 2
100%
Config 1 Config 2
80%
Config 3 Config 4
% Preference
60%
40%
20%
0%
$5 per ft $12 per ft $15 per ft $17 per ft $20 per ft
ACTIONS
"The essence of
strategy is choosing
what not to do."
Michael Porter
Actionable Research
jmckeever@gelbconsulting.com
281-759-3600
1011 Highway 6 South, Suite 120
Houston, TX 77077
www.gelbconsulting.com