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Srinivas R Khode
∆ It entered India (Delhi) in June 1996 ∆ By Jan 2001 pizza hut had 19 outlet across India ∆ Presently it has 142 outlets in 32 cities in India ∆ Pizza Hut is the largest pizza restaurant company in the world ∆ It has 12,000 outlets in 90 countries ∆ Employing more than 300,000 people.
Good time start with great Pizza
Hungry Kya ?
It entered India (Delhi) in 1996 through a franchise agreement with VamBhartia Corp. Speedy growth [ 1 outlet in 1996 & 101 outlets in Feb 2001 At present 220 outlets in 42 cites in India. Emphasis on home delivery
30 Min. home Delivery frame Varity in menu Toll free no. for order It had a tie-up with Discovery Channel Heat wave delivery package.
USP- Dining Exp. With delivery & take away options Localized menu World 1st 100%Veg. Restaurant Provision for kids
Can’t trap children market High Price
Delivery service not time bound Slow Expansion High price
Eating out at 'branded' restaurants was more prevalent out Brand recognition Definitive Indian palate City specific food habit
Pizza was not popular in India till 1996 High Price Threat of substitutes Reckless riding for delivery in time
Pan in your name Pizza pooch menu 1 Rs. Pan deal ‘ Bara nahi to tera ’ [ on time or free ] Reduction in price Ads. On T.V. Channels from July 2001
Buy 1 get 1 free Ads on T.V. ( Hungry Kya ) Tie up with M.T.N.L . & discovery channels Database Marketing. Non traditional outlet