Melanie L.

VanLeeuwen
Melanie.vanleeuwen@outlook.com

Enthusiastic and highly motivated marketing and communications professional looking to take the next step in my career.
________________________________Education________________________________
Bachelor of Science – Communications / Human Resources
James Madison University, Harrisonburg, VA

Graduation – May 2013

___________________Experience___________________
Associate – SAP – Marketing Engagement
November 2013 – Present
Supporting and leading projects for SAP’s Global Marketing community in the area of employee engagement; drafting highlevel communications including emails, blogs, videos, editorial calendars and proposals; creating and delivering presentations
for internal stakeholders; video editing and blogging for the Marketing community as well as early talents at SAP; heavily
involved in the development and execution of SAP’s “Run with Purpose” employee engagement campaign, which has led to
an increase in employee engagement; created and maintained the Run with Purpose internal platform including the use of
HTML to update content; managed a social media campaign while exceeding a fundraising goal by 104% based on
engagement; composed over 60 Life at SAP Tweets and Facebook posts; tracking analytics for Run with Purpose social
media initiatives to maximize engagement and impact; continuously working with external vendors.
Contributor – SAP Business Innovation
February 2014 – Present
Writing articles for the external SAP Business Innovation website on topics ranging from technology to marketing;
conducting appropriate research; featured on Top 10 Business Innovation Articles for the weeks of April 14th and July 7th,
2014; featured in Forbes BrandVoice for the article “3 Easy Ways To Create Passionate Employees;” garnered a total of
1,856 page views, 1,306 social actions, and 352 social referrals (on LinkedIn, Twitter, Facebook, and Google+) to date.
Editor – JMU Newsletter – Conflict Analysis and Intervention
January 2013 – May 2013
Conducted research, analyzed information, wrote, and published a newsletter using Microsoft Publisher; developed stories to
promote the CAI concentration to students; created new pages and redesigned the CAI website; learned Photoshop basics.
Student Trainer – Girl Scouts of Virginia Skyline
August 2012 – December 2012
Met with and assessed the training needs of girl scouts in the Harrisonburg, Virginia area to increase fund raising goals;
developed a Preparation Module for the training event with details pertaining to goals, safety, and basic math. Helped
organize and implement training event and oversaw the Preparation Module; accomplished goals that were set.
Receptionist/Office Assistant – Central Services Heating and Air Conditioning
May 2012 – August 2012
General office duties including answering phones, data entry, client service, and email; processed credit card payments and
invoices; created a new and improved filing system for promotional items; assisted co-workers when needed in work
overflow; made outbound calls and sent marketing materials that resulted in customer renewals.
Desk Assistant – JMU Media Resource Center
August 2011 – May 2012
Addressed inquiries regarding the Media Resource Center and use of media materials; developed a good understanding of the
different types of media equipment available as a resource to JMU students; assisted with advertising techniques for the
media center; gained and utilized customer service skills, equipment tracking experience, and attention to detail.
Student Event Planner – SPCA – Rockingham/Harrisonburg, VA
October 2011 – December 2011
As part of an Organizational Communication course, participated in a service-learning project; planned and executed a
“Home for the Holidays” event for the SPCA; contacted potential donors; created a website; participated in a mall showcase
and successfully assisted in the adoption of 44 pets; gained experience working with a non-profit organization.
Account Executive Intern – Strauss Media Strategies, Washington, DC
May 2011 – August 2011
Conducted research for radio media tours; assisted Account Executives in preparing and editing company documents; cut and
formatted interview audio clips; assisted in general office duties; utilized Microsoft Office; set up catering for meetings and
events; worked with a team as well as independently for a high-level public relations firm in the National Press Building.