& Media Studies 101
Instructor Gregory J. Golda

It’s impossible to learn what
you think you already know.

Pierre Abelard and Logic
●Use systematic doubt and question
●Learn the difference between
statements of rational proof and those
merely of persuasion.
●Be precise in use of words, and expect
precision from others.
●Watch for error, even in Holy Scripture.

Dominant Ideology
●Sum of Socialized Values
●Normative Pressure Eliminates Radical

●Based on Puritan Work Ethic

Perception of Pop Culture
●Affective Response
oEmotional / Subjective Response
oKnee jerk reaction

●Cognitive Response
oIntellectual / Technical Response
oHow does this text work?
oUse of Comparison

Describing the Media
Denotative Vs. Connotative
Denotative - the literal meaning or
"dictionary definition" of a term,
devoid of emotion, attitude, and

subjective cultural and/or emotion
al association

Describing the Media
oExplain the obvious elements

oDeduce meaning from positioning

of elements

By Mark Osbourne

What is Art?




Defining the Mass Media
●Mass Media
●Fine Art
●Folk Art

What kind of Art is being created?
What is Fine Art? 
    Fine art or the fine arts encompass art forms developed primarily

for aesthetics and/or concept rather than practical application. Art is often a
synonym for fine art, as employed in the term "art gallery".[1]
● What are its characteristics?
o Academic Training
o Aesthetic / No function aside from communication
o historical comparisons are important
o intent of artist is important
o Reproductions are not as valuable as the original
o Method and Technology used in its creation varies wildly
o Elite , Knowledgeable Audience

What kind of Art is being created?
What is Folk Art? 

Folk art encompasses art produced from an indigenous culture or
by peasants or other laboring tradespeople. In contrast to fine
art, folk art is primarily utilitarian and decorative rather than
purely aesthetic.[1]

1. What are its characteristics?
a. Traditional or no training
b. Historical
c. Functional
d. Aesthetic
e. Low Tech
f. Non- Commercial
g. Personal Expression / Satisfaction
h. No Formal Training Required
i. Limited Audience

What kind of Art is being created?
What is Mass Art (media)? Mass media refers

collectively to all media technologies, including
the Internet, television, newspapers, film and 
radio, which are used for mass communications
, and to the organizations which control these

What are its characteristics?

Distributed to an audience through technology
Lack of historical comparison
High Technology used in its creation
performers and producers may or may not have academic training

Video Clip on Thomas