“Where have you been all these years? skirt!

makes me feel feminine and free and I’m happy to have you in my waiting room!”
Laurie C., Santa Barbara, CA

Girl Power

She Said/He Said

skirt! Smarts

She’s So skirt!

Monthly Theme Page

Feel Good

24/7

Why does your market need skirt! magazine?
Position skirt! magazine is all about women…their work, play, families, creativity, style, health and wealth, bodies and souls. skirt! is an attitude…spirited, independent, outspoken, serious, playful and irreverent, sometimes controversial, always passionate. Competitive Advantage Written by women for women makes skirt! magazine a uniquely targeted niche publication aimed at attracting and retaining affluent/ influential readers and advertisers. Our brand loyalists are educated, motivated and selfpossessed women who are often referred to as part feminista, part fashionista. Value Proposition skirt! magazine is a free monthly publication that is so much more than just eye candy, it is “READABLE ART.” Brand Promise We offer readers and advertisers a monthly “meeting place” where strong journalistic content and bold visual artistry combine to offer a truly soulful experience. skirt! magazine lures LOYAL READERS + LOYAL ADVERTISERS, translating into long-term economic success.

We celebrate women’s accomplishments throughout their communities, thus building strong bonds with our readers. skirt! is proud to be liberally openminded and universal in its tone.

Markets: Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem
*Digital only markets

www.skirt.com

01/2010

“I just wanted to write and say thank you so much for such a fantastic publication! There is so much helpful, positive, uplifting information, and it’s such an original, fun magazine to read.”
Andrea Wallace, Davidson, NC

Cover

Cover

Essay Spread

Essay

Calendar

He’s So Original

What’s in our skirt!?
Essays Written by women, for women. Fun, entertaining, stimulating and charming! Local Profiles Bold photos & creative profiles feature women in fresh form. Skirt of the Month Artfully highlighted skirts from local retailers. One skirt each month; store & designer featured. he’s So original Unique & charismatic local men wear skirts! One man featured each month. Girl Power Profiles of interesting young girls & women in the community (ages 9-19) going above and beyond expectations. Skirt! Loves A fun group of products that our staff loves, adores, covets and craves! Calendar & Skirt! Alerts Local events, charities, websites & tips: a collection of ways women can make a difference. 24/7 Monthly Q&A profile with a local personality uncovers her quirks, habits, idiosyncrasies & routines. And more each month!

Markets: Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem
*Digital only markets

www.skirt.com

01/2010

2010 Themes and Examples of Special Advertising Sections

2010 Themes January No Regrets February The I ❤ Issue March The Ka-Ching! Issue April The X Issue May Friends & Family June The Destination Issue July The “F” Word (Feminism & Fashion) August The Numbers Issue September The Finish Line October The Smile Issue November The Comfort Zone December The Leap Issue
Feel Good: Health & Wellness 9 to 5: Women in Business

2010 Special Sections

skirt! Girls’ Guide to Charleston

The Give Book: Holiday Gifts

Markets: Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem
*Digital only markets

www.skirt.com

01/2010

“I just read skirt! cover to cover. Very hip, knowing, and flashy. Substance and style; the perfect woman.”
David Robbins, Richmond, VA

Where is skirt!?
*Digital only markets

Amarillo* Ann Arbor* Athens* Atlanta* Augusta Austin* Birmingham* Boston* Charleston Chicago* Columbia Dallas*

Denver* Greensboro Greenville Hampton Roads* Houston* Jacksonville Knoxville Lexington London* Lubbock* Memphis New York* Portland* www.skirt.com

Providence* Raleigh Richmond San Francisco* Savannah/Hilton Head Seattle* Tampa Bay* Topeka* Toronto* Ventura/Santa Barbara* Washington DC* Winston-Salem

01/2010

“Can I just say how much I love skirt!? I grab it every month on the first day of the month and tear through it like a mad woman!”
Teresa Earnest, Pooler, GA

Product Page

Product Page

Browse Page

Profile

Planet Nikki

Color Mood Page

Alerts, Brava, Shame

Is there a skirt! in your future?
skirt! is expanding nationwide! We offer content licensing agreements to individuals, media outlets, and media companies in select cities. Today we are in 11 exciting print markets and have partnered with companies such as Cox Communications, Landmark, Media General, Gatehouse Media and E.W. Scripps. skirt! appeals strongly to the portion of the female populations defined more by attitudes and behavior than by demographics. Common characteristics that emerge from skirt! markets are income, education, and shopping behavior. We make our decisions using several criteria such as size, demographics, growth and clusters of what we call “destination advertisers.” Our nationwide rollout plan includes establishing regional partnerships that lean toward larger markets; however, we are always interested in talking with individuals who share the same passion that we have with skirt!
To learn more about skirt!’s business model and content licensing opportunities contact:

Bryce Cockerham 706-823-3262 bryce.cockerham@skirt.com

Markets: Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem
*Digital only markets

www.skirt.com

page six 01/10

Our Vital Statistics

www.skirt.com

Print + Digital Markets

Distribution

Augusta/Aiken/Columbia Charleston Charlotte Greensboro Greenville Knoxville Lexington Memphis Raleigh Richmond Savannah/Hilton Head Winston-Salem TOTAL
Broad Sheet / Special Section Market

30,000 30,000 42,000 20,000 12,500 30,000 20,000 22,000 30,000 20,000 22,000 20,000 341,000

Distribution by Market

Distribution

Jacksonville (The Florida Times-Union)
Digital only Markets

136,000/day

Amarillo • Ann Arbor • Athens Atlanta • Austin • Birmingham Boston • Chicago • Dallas • Denver Hampton Roads • Houston • London Lubbock • New York • Portland • Providence • San Francisco • Seattle Tampa Bay • Topeka • Toronto Ventura/Santa Barbara • Washington DC

www.skirt.com

01/2010

% Comp

Index

Gender

Female Male
Age

73% 27% 28% 50% 22%

143 55 84 124 83

18-34 35-54 55+
Wealth

Liquid Assets $100k plus $250k plus Home Value $300,000 plus $400,000 plus $500,000 plus
Income

29% 13% 23% 12% 8% 39% 23% 12% 75% 52% 50% 22% 21% 20% 60% 35% 12% 18% 9% 19% 14% 41%

118 117 126 124 137 124 123 156 124 139 169 219 159 124 100 98 109 265 138 97 97 77
Markets: Amarillo* Ann Arbor* Athens* Atlanta* Augusta Austin* Birmingham* Boston* Charleston Chicago* Columbia Dallas* Denver* Greensboro Greenville Hampton Roads* Houston* Jacksonville Knoxville Lexington London* Lubbock* Memphis New York* Portland* Providence* Raleigh Richmond San Francisco* Savannah/Hilton Head Seattle* Tampa Bay* Topeka* Toronto* Ventura/Santa Barbara* Washington DC* Winston-Salem
*Digital only markets

$75,000 plus $100,000 plus $150,000 or more

Reader Profile

Education

Attended College+ Graduated College+
Employment

Employed Women Affluent Working Women Family Income $75,000+
occupation

Professional, Technical Proprietors, Managers
Marital Status

Married Single Dual Income No Child
Geography

Charleston, SC Columbia, SC Charlotte-Gastonia-Rock Hill Jacksonville, FL Atlanta, GA

Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008 The Media Audit - Five Market National Report

www.skirt.com

01/2010

the Audience has...

Annual Average Income Average Age Home Owners Average Home Value Average Miles Driven Past Week
Age Analysis

$74,673 47 68% $376,433 263 2.9% 38.5% 24.8% 27.8% 3.6% 20% 80% 2.5% 8.6% 6.5% 20.5% 25.4% 14.7% 9.9% 12% 1.7% 13.1% 27.6% 29% 28%

Women make Women make more than 80% more than 80% of all purchasing of all purchasing decisions. decisions.

Charleston Reader Profile

18-24 25-44 45-54 55-74 75+
Gender Profile

Women spend Women every almost 2 ofspend 3 almost 2 ofdollars. 3 healthcare every healthcare dollars.

Male Female
Annual Income

Women control 2/3 of the nation’s disposable income.

<15k 15-25k 25-35k 35-50k 50-75k 75-100k 100-150k 150k+
Education Profile

Women Women influence 80% influence 80% of all car sales. of all car sales.

H.S. or Less H.S. Graduate Some College One Degree Two+ Degrees

Markets: Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem
*Digital only markets

Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008 The Media Audit - Five Market National Report

www.skirt.com

01/2010

Rates & Sizes
Format: 4-Column Tabloid • 10 3/4” x 16 7/8”

Guidelines
skirt! is published monthly. We reserve the right to edit or reject any material which may be deemed unsuitable for our publication. Frequency & Contract Terms: Frequency discounts are available on a 3 month, 6 month and 12 month basis. In order to receive the 12x multiple insertion rate, ads must appear in consecutive issues. Payment: First-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of the invoice. All prices are net. Placement: Position requests are given full consideration, but the publisher cannot be held liable for failure to accommodate said requests.

Distribution Policies & Specs

Make Good Policy: Errors in ads must be reported to your account representative within 2 weeks of publication. At that time, any errors on the part of skirt! will be considered for a make-good by the publisher. skirt! is not responsible for errors over-looked by advertisers after an ad has been proofed and approved.

Ad Design
skirt!-designed ads stand out because of their quality and clean, stylish look. We are happy to provide this service for you. Ads created by skirt! must run in skirt! prior to appearing in any other publication. Client must provide logos and/or specific photos and illustrations to be used in the ad. Client will receive one proof. Please proof for typographical errors as skirt! will not be responsible for errors once the ad has been approved.

Digital Ad Specs
All camera-ready ads must be a pdf, jpeg, tiff or eps. We do not accept raw files for camera-ready art. Note: please make sure all fonts are embedded or outlined to prevent font problems. When making pdfs: turn OPI off and make sure that all layers have been flattened prior to making a pdf. If you have questions about making pdfs, call Cristina at 958-0028. • Ads must have a laser proof. • Line screen is 85 lines per inch. • Scan images no larger than 300 dpi and the file size can be no larger than 10 megabytes. • Ads smaller than a full page must have at least a .5 ruled border. Incorrectly sized ads may be rebordered or resized at the discretion of skirt! and you will be charged a production fee to fix your ad.

www.skirt.com

01/2010

All Market Advertising Rates

“...I pick one up for the sheer fact that it is potentially the best magazine I have ever read.”
Melody Regino, Boston, MA

Augusta, GA • Aiken & Columbia, SC

1x

3x

6x

12x

Charleston, SC

1x

3x
$1730 $940 $660 $530 $410

6x
$1540 $835 $580 $470 $360

12x
$1310 $695 $530 $420 $330

skirt! Offices
Augusta [ 706.828.3373 ]
725 Broad St. Augusta, GA 30907

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$2320 $1340 $940 $740 $600

$2130 $1240 $860 $680 $560

$1940 $1135 $780 $670 $510

$1710 $995 $730 $570 $480

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$1920 $1040 $740 $590 $450

Charleston [ 843.958.0028 ]

7 Radcliffe St., Ste. 302 Charleston, SC 29403

Color is included in the shown rates

Color: Full & 1/2, $400; 1/3, 1/4 & 1/6 $150

Charlotte [ 704.334.4100 ]

Charlotte, NC

1x

3x
$1990 $1230 $880 $705 $510

6x
$1750 $1075 $790 $615 $480

12x
$1550 $915 $700 $515 $395

Greensboro, NC

309 E. Moorehead St. Ste. 50 Charlotte, NC 28203

1x

3x
$1647 $891 $635 $504 $387

6x
$1464 $792 $564 $448 $344

12x
$1281 $693 $494 $392 $301

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$2140 $1350 $1205 $750 $590

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$1830 $990 $705 $560 $430

Columbia [ 803.748.8020 ]

3109 Devine St. Columbia, SC 29205

Greensboro [ 336.373.7376 ]

200 E. Market St. Greensboro, NC 27401

Color: Full $400, 1/2 $300, 1/3, 1/4 & 1/6 $150

Color: Full & 1/2 $400, 1/3, 1/4 & 1/6 $150 free color with 1-year contract

Greenville [ 864.357.3669 ]

650 E. Washington St. Greenville, SC 29601

Lexington [ 859.231.3402 ]

100 Midland Ave. Lexington, KY 40508

Greenville, SC

1x

3x
$1650 $895 $630 $505 $390

6x
$1465 $795 $555 $450 $345

12x
$1250 $660 $505 $400 $315

Jacksonville, FL

1x

3x
$2362 $1465 $1085 $785 $445 $325

6x
$2088 $1295 $975 $675 $415 $285

12x
$1701 $1055 $925 $ $385 $245

Jacksonville [ 904.366.6206 ]

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$1830 $990 $705 $560 $430

Full Pg 3/4 Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$2620 $1625 $1165 $865 $485 $385

1 Riverside Ave. Jacksonville, FL 32202

Memphis [ 901.521.1928 ]

495 Union Ave. Memphis, TN 38103

Knoxville [ 865.342.6708 ]

Raleigh [ 919.836.5654 ]

P.O. Box 59038 Knoxville, TN 37950

215 S McDowell St. Raleigh, NC 27601

Richmond [ 804.649.6658 ]

Color not included - rates are daily

333 E. Franklin St., Ste. 300 Richmond, VA 23219

Knoxville,TN

1x

3x
$1710 $930 $655 $522 $400

6x
$1518 $825 $577 $467 $357

12x
$1298 $687 $522 $412 $325

Lexington, KY

1x

3x
$1710 $930 $675 $540 $425

6x
$1505 $840 $625 $500 $395

12x
$1324 $750 $560 $455 $360

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$1897 $1028 $731 $583 $445

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$1900 $1025 $730 $585 $450

Savannah/ Hilton Head [ 912.525.0742 ]

1375 Chatham Pkwy. Savannah, GA 31405

Winston-Salem [ 336.727.7387 ]
418 N. Marshall St. Winston-Salem NC 27101

Color: Full $400, 1/2 $300, 1/3 $250, 1/4 $150, 1/6 $75

Color: Full & 1/2, $400; 1/3,1/4 & 1/6 $200

www.skirt.com

01/2010

All Market Advertising Rates Cont.

Discounts are available when you advertise in 2 or more markets. Please ask your representative for discounted rates.

skirt! Offices
Augusta [ 706.828.3373 ]
725 Broad St. Augusta, GA 30907

Memphis,TN

1x

3x
$2295 $1388 $1099 $829 $598

6x
$2040 $1234 $977 $737 $531

12x
$1785 $1079 $855 $645 $465

Raleigh, NC

1x

3x
$1800 $1130 $750 $570 $380

6x
$1600 $1000 $670 $500 $340

12x
$1400 $880 $590 $440 $300

Full Page $2550 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg $1542 $1221 $921 $664

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$2000 $1250 $833 $625 $417

Charleston [ 843.958.0028 ]

7 Radcliffe St., Ste. 302 Charleston, SC 29403

Charlotte [ 704.334.4100 ]

Color is included in the shown rates

Color is included in the shown rates

309 E. Moorehead St. Ste. 50 Charlotte, NC 28203

Richmond,VA

1x

3x
$2305 $1425 $1125 $810 $640

6x
$2060 $1265 $985 $720 $565

12x
$1730 $1075 $825 $605 $465

Savannah, GA • Hilton Head, SC

Columbia [ 803.748.8020 ]

1x

3x

6x
$1365 $875 $520 $440 $350

12x
$1200 $750 $480 $400 $300

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$2510 $1535 $1205 $875 $690

Full Pg $1625 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg $1020 $625 $520 $400

$1500 $950 $575 $480 $375

3109 Devine St. Columbia, SC 29205

Greensboro [ 336.373.7376 ]

200 E. Market St. Greensboro, NC 27401

Greenville [ 864.357.3669 ]

Color included except for 1x contracts.

Color is included in the shown rates

650 E. Washington St. Greenville, SC 29601

Lexington [ 859.231.3402 ]

100 Midland Ave. Lexington, KY 40508

Winston-Salem, NC

Jacksonville [ 904.366.6206 ]

1x

3x
$1730 $935 $665 $530 $410

6x
$1540 $830 $595 $470 $360

12x
$1345 $730 $520 $410 $315

1 Riverside Ave. Jacksonville, FL 32202

Memphis [ 901.521.1928 ]

495 Union Ave. Memphis, TN 38103

Full Pg 1/2 Pg 1/3 Pg 1/4 Pg 1/6 Pg

$1920 $1040 $740 $590 $450

Knoxville [ 865.342.6708 ]

Raleigh [ 919.836.5654 ]

P.O. Box 59038 Knoxville, TN 37950

215 S McDowell St. Raleigh, NC 27601

Richmond [ 804.649.6658 ]

Color: Full $400, 1/3 $200, 1/2 & 1/4 $150

333 E. Franklin St., Ste. 300 Richmond, VA 23219

Savannah/ Hilton Head [ 912.525.0742 ]

1375 Chatham Pkwy. Savannah, GA 31405

Winston-Salem [ 336.727.7387 ]
418 N. Marshall St. Winston-Salem NC 27101

www.skirt.com

01/2010

Where style meets substance.

To learn more about skirt!’s business model and content licensing opportunities please contact:

Bryce Cockerham | 706-823-3262 bryce.cockerham@skirt.com

www.skirt.com www.skirt.com

01/2010

Sign up to vote on this title
UsefulNot useful